{"id":8698,"date":"2026-09-15T20:48:32","date_gmt":"2026-09-15T13:48:32","guid":{"rendered":"https:\/\/docx247.com\/?post_type=product&#038;p=8698"},"modified":"2026-09-16T11:11:49","modified_gmt":"2026-09-16T04:11:49","slug":"quan-tri-thuong-hieu-vnu","status":"publish","type":"product","link":"https:\/\/docx247.com\/en\/tai-lieu\/quan-tri-thuong-hieu-vnu\/","title":{"rendered":"Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u VNU \u2013 \u0110\u00e1p \u00e1n tr\u1eafc nghi\u1ec7m \u0110\u1ea1i h\u1ecdc Qu\u1ed1c gia H\u00e0 N\u1ed9i (File DOCX)"},"content":{"rendered":"<p><strong>\ud83d\udcd8 QU\u1ea2N TR\u1eca TH\u01af\u01a0NG HI\u1ec6U VNU \u2013 \u0110\u00c1P \u00c1N TR\u1eaeC NGHI\u1ec6M \u0110\u1ea0I H\u1eccC QU\u1ed0C GIA H\u00c0 N\u1ed8I<\/strong><\/p>\n<p><strong>\ud83d\udc41 XEM TR\u01af\u1edaC 20\u201330% N\u1ed8I DUNG<\/strong><\/p>\n<p>Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 xem tr\u01b0\u1edbc kho\u1ea3ng 20\u201330% n\u1ed9i dung c\u1ee7a t\u00e0i li\u1ec7u 51 trang tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh t\u1ea3i b\u1ea3n \u0111\u1ea7y \u0111\u1ee7.<\/p>\n<p>Ph\u1ea7n xem tr\u01b0\u1edbc gi\u00fap ki\u1ec3m tra:<\/p>\n<ul>\n<li>C\u1ea5u tr\u00fac t\u00e0i li\u1ec7u.<\/li>\n<li>C\u00e1ch tr\u00ecnh b\u00e0y.<\/li>\n<li>D\u1ea1ng c\u00e2u h\u1ecfi.<\/li>\n<li>C\u00e1ch b\u1ed1 tr\u00ed \u0111\u00e1p \u00e1n.<\/li>\n<li>M\u1ed9t ph\u1ea7n n\u1ed9i dung th\u1ef1c t\u1ebf c\u1ee7a t\u00e0i li\u1ec7u.<\/li>\n<\/ul>\n<p><strong>\ud83d\udce5 NH\u1eacN FILE DOCX \u0110\u1ea6Y \u0110\u1ee6<\/strong><\/p>\n<p>Sau khi thanh to\u00e1n th\u00e0nh c\u00f4ng, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u1ea3i file DOCX \u0111\u1ea7y \u0111\u1ee7 51 trang v\u1ec1 m\u00e1y \u0111\u1ec3 s\u1eed d\u1ee5ng trong qu\u00e1 tr\u00ecnh h\u1ecdc t\u1eadp, luy\u1ec7n t\u1eadp v\u00e0 \u00f4n thi.<\/p>\n<p><strong>\ud83d\udcb3 THANH TO\u00c1N QUA VNPAY<\/strong><\/p>\n<p>Thanh to\u00e1n nhanh ch\u00f3ng, thu\u1eadn ti\u1ec7n qua VNPAY. Sau khi giao d\u1ecbch th\u00e0nh c\u00f4ng, h\u1ec7 th\u1ed1ng cung c\u1ea5p t\u00e0i li\u1ec7u \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng t\u1ea3i xu\u1ed1ng.<\/p>\n<p><strong>\ud83c\udfaf \u00d4N \u0110\u00daNG TR\u1eccNG T\u00c2M \u2013 TRA C\u1ee8U NHANH \u2013 TI\u1ebeT KI\u1ec6M TH\u1edcI GIAN<\/strong><\/p>\n<p>T\u00e0i li\u1ec7u \u0110\u00e1p \u00e1n tr\u1eafc nghi\u1ec7m Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u VNU \u2013 \u0110\u1ea1i h\u1ecdc Qu\u1ed1c gia H\u00e0 N\u1ed9i g\u1ed3m 51 trang, \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb nh\u1eb1m h\u1ed7 tr\u1ee3 sinh vi\u00ean luy\u1ec7n t\u1eadp c\u00e2u h\u1ecfi, ki\u1ec3m tra \u0111\u00e1p \u00e1n, h\u1ec7 th\u1ed1ng h\u00f3a ki\u1ebfn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u, nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u, li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ecbnh v\u1ecb, nh\u1eadn di\u1ec7n, ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u, danh m\u1ee5c th\u01b0\u01a1ng hi\u1ec7u, truy\u1ec1n th\u00f4ng, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u, \u0111o l\u01b0\u1eddng v\u00e0 b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed3ng th\u1eddi h\u1ed7 tr\u1ee3 \u00f4n t\u1eadp, \u00f4n thi hi\u1ec7u qu\u1ea3.<\/p>\n<p>\ud83c\udff7\ufe0f Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 l\u0129nh v\u1ef1c c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng, ph\u00e1t tri\u1ec3n, duy tr\u00ec v\u00e0 b\u1ea3o v\u1ec7 gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng v\u00e0 tr\u00ean th\u1ecb tr\u01b0\u1eddng. H\u1ecdc ph\u1ea7n c\u00f3 th\u1ec3 bao qu\u00e1t nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ecbnh v\u1ecb, b\u1ea3n s\u1eafc, ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u, chi\u1ebfn l\u01b0\u1ee3c danh m\u1ee5c, m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u, truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p, th\u01b0\u01a1ng hi\u1ec7u s\u1ed1, tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>N\u1ed9i dung h\u1ecdc t\u1eadp c\u00f3 th\u1ec3 gi\u00fap ng\u01b0\u1eddi h\u1ecdc hi\u1ec3u c\u00e1ch doanh nghi\u1ec7p t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t, x\u00e2y d\u1ef1ng nh\u1eadn bi\u1ebft v\u00e0 li\u00ean t\u01b0\u1edfng t\u00edch c\u1ef1c, ph\u00e1t tri\u1ec3n l\u00f2ng trung th\u00e0nh, ph\u1ed1i h\u1ee3p c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac th\u01b0\u01a1ng hi\u1ec7u v\u00e0 qu\u1ea3n tr\u1ecb gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong d\u00e0i h\u1ea1n.<\/p>\n<p>T\u00e0i li\u1ec7u g\u1ed3m 51 trang, ph\u00f9 h\u1ee3p \u0111\u1ec3 ng\u01b0\u1eddi h\u1ecdc chia nh\u1ecf theo t\u1eebng nh\u00f3m ki\u1ebfn th\u1ee9c, luy\u1ec7n t\u1eadp c\u00e2u h\u1ecfi tr\u1eafc nghi\u1ec7m, \u0111\u1ed1i chi\u1ebfu \u0111\u00e1p \u00e1n v\u00e0 nh\u1eadn di\u1ec7n nh\u1eefng n\u1ed9i dung c\u00f2n ch\u01b0a ch\u1eafc tr\u01b0\u1edbc khi ki\u1ec3m tra ho\u1eb7c thi k\u1ebft th\u00fac h\u1ecdc ph\u1ea7n.<\/p>\n<p><strong>\u2705 T\u00c0I LI\u1ec6U H\u1ed6 TR\u1ee2:<\/strong><\/p>\n<ul>\n<li>Luy\u1ec7n t\u1eadp c\u00e2u h\u1ecfi tr\u1eafc nghi\u1ec7m theo t\u1eebng nh\u00f3m ki\u1ebfn th\u1ee9c.<\/li>\n<li>Ki\u1ec3m tra v\u00e0 \u0111\u1ed1i chi\u1ebfu \u0111\u00e1p \u00e1n nhanh ch\u00f3ng.<\/li>\n<li>H\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>C\u1ee7ng c\u1ed1 kh\u00e1i ni\u1ec7m th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>\u00d4n t\u1eadp s\u1ef1 kh\u00e1c nhau gi\u1eefa s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>H\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c v\u1ec1 b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>C\u1ee7ng c\u1ed1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>\u00d4n t\u1eadp t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>H\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c v\u1ec1 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>C\u1ee7ng c\u1ed1 li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>\u00d4n t\u1eadp ch\u1ea5t l\u01b0\u1ee3ng c\u1ea3m nh\u1eadn.<\/li>\n<li>H\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c v\u1ec1 l\u00f2ng trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>C\u1ee7ng c\u1ed1 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>\u00d4n t\u1eadp Point of Difference v\u00e0 Point of Parity.<\/li>\n<li>H\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c v\u1ec1 h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>C\u1ee7ng c\u1ed1 t\u00ean, logo v\u00e0 slogan.<\/li>\n<li>\u00d4n t\u1eadp ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>H\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c v\u1ec1 danh m\u1ee5c th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>C\u1ee7ng c\u1ed1 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u00e1 bi\u1ec7t v\u00e0 th\u01b0\u01a1ng hi\u1ec7u chung.<\/li>\n<li>\u00d4n t\u1eadp m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>H\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c v\u1ec1 m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m.<\/li>\n<li>C\u1ee7ng c\u1ed1 \u0111\u1ed3ng th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>\u00d4n t\u1eadp c\u1ea5p ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>H\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c v\u1ec1 truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>C\u1ee7ng c\u1ed1 Integrated Marketing Communications.<\/li>\n<li>\u00d4n t\u1eadp th\u01b0\u01a1ng hi\u1ec7u s\u1ed1.<\/li>\n<li>H\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c v\u1ec1 Social Media Branding.<\/li>\n<li>C\u1ee7ng c\u1ed1 Content Marketing cho th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>\u00d4n t\u1eadp Influencer Marketing.<\/li>\n<li>H\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c v\u1ec1 tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>C\u1ee7ng c\u1ed1 c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>\u00d4n t\u1eadp qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng.<\/li>\n<li>H\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c v\u1ec1 Internal Branding.<\/li>\n<li>C\u1ee7ng c\u1ed1 v\u0103n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>\u00d4n t\u1eadp Brand Audit.<\/li>\n<li>H\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c v\u1ec1 Brand Tracking.<\/li>\n<li>C\u1ee7ng c\u1ed1 \u0111o l\u01b0\u1eddng Brand Equity.<\/li>\n<li>\u00d4n t\u1eadp \u0111\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>H\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c v\u1ec1 qu\u1ea3n tr\u1ecb kh\u1ee7ng ho\u1ea3ng th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>C\u1ee7ng c\u1ed1 danh ti\u1ebfng doanh nghi\u1ec7p.<\/li>\n<li>\u00d4n t\u1eadp t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>H\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c v\u1ec1 Rebranding.<\/li>\n<li>C\u1ee7ng c\u1ed1 th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u v\u00e0 \u0111\u1ecba ph\u01b0\u01a1ng.<\/li>\n<li>\u00d4n t\u1eadp b\u1ea3o h\u1ed9 nh\u00e3n hi\u1ec7u.<\/li>\n<li>H\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c v\u1ec1 h\u00e0ng gi\u1ea3 v\u00e0 x\u00e2m ph\u1ea1m th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>C\u1ee7ng c\u1ed1 \u0111\u1ea1o \u0111\u1ee9c th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>\u00d4n t\u1eadp th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng.<\/li>\n<li>R\u00e8n k\u1ef9 n\u0103ng ph\u00e2n t\u00edch t\u00ecnh hu\u1ed1ng th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>Nh\u1eadn di\u1ec7n nh\u1eefng ph\u1ea7n ki\u1ebfn th\u1ee9c c\u00f2n y\u1ebfu.<\/li>\n<li>Ti\u1ebft ki\u1ec7m th\u1eddi gian t\u1ef1 t\u1ed5ng h\u1ee3p c\u00e2u h\u1ecfi v\u00e0 \u0111\u00e1p \u00e1n.<\/li>\n<li>H\u1ed7 tr\u1ee3 \u00f4n t\u1eadp, \u00f4n thi hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n<p><strong>\ud83d\udcc4 FILE DOCX 51 TRANG THU\u1eacN TI\u1ec6N S\u1eec D\u1ee4NG<\/strong><\/p>\n<p>T\u00e0i li\u1ec7u \u0111\u01b0\u1ee3c cung c\u1ea5p d\u01b0\u1edbi \u0111\u1ecbnh d\u1ea1ng DOCX g\u1ed3m 51 trang, thu\u1eadn ti\u1ec7n \u0111\u1ec3:<\/p>\n<ul>\n<li>T\u1ea3i v\u00e0 l\u01b0u tr\u1eef tr\u00ean m\u00e1y t\u00ednh.<\/li>\n<li>T\u00ecm ki\u1ebfm nhanh t\u1eeb kh\u00f3a.<\/li>\n<li>Tra c\u1ee9u c\u00e2u h\u1ecfi v\u00e0 \u0111\u00e1p \u00e1n.<\/li>\n<li>Tra c\u1ee9u c\u00e1c kh\u00e1i ni\u1ec7m Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>S\u1eed d\u1ee5ng b\u1eb1ng Microsoft Word ho\u1eb7c ph\u1ea7n m\u1ec1m h\u1ed7 tr\u1ee3 DOCX.<\/li>\n<li>\u0110\u00e1nh d\u1ea5u nh\u1eefng c\u00e2u th\u01b0\u1eddng tr\u1ea3 l\u1eddi sai.<\/li>\n<li>Chia n\u1ed9i dung th\u00e0nh t\u1eebng nh\u00f3m ki\u1ebfn th\u1ee9c \u0111\u1ec3 \u00f4n t\u1eadp.<\/li>\n<li>Ghi ch\u00fa c\u00e1c m\u00f4 h\u00ecnh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n xem l\u1ea1i.<\/li>\n<li>\u00d4n t\u1eadp nhi\u1ec1u l\u1ea7n khi c\u1ea7n.<\/li>\n<\/ul>\n<p><strong>\ud83c\udf93 T\u00c0I LI\u1ec6U PH\u00d9 H\u1ee2P V\u1edaI:<\/strong><\/p>\n<ul>\n<li>Sinh vi\u00ean \u0110\u1ea1i h\u1ecdc Qu\u1ed1c gia H\u00e0 N\u1ed9i \u0111ang h\u1ecdc m\u00f4n Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>Sinh vi\u00ean ng\u00e0nh Marketing.<\/li>\n<li>Sinh vi\u00ean ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh.<\/li>\n<li>Sinh vi\u00ean ng\u00e0nh Kinh t\u1ebf.<\/li>\n<li>Sinh vi\u00ean ng\u00e0nh Kinh doanh qu\u1ed1c t\u1ebf.<\/li>\n<li>Sinh vi\u00ean ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i.<\/li>\n<li>Sinh vi\u00ean c\u00e1c ng\u00e0nh c\u00f3 h\u1ecdc ki\u1ebfn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 marketing.<\/li>\n<li>Sinh vi\u00ean c\u1ea7n c\u1ee7ng c\u1ed1 k\u1ef9 n\u0103ng x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>Sinh vi\u00ean c\u1ea7n luy\u1ec7n t\u1eadp c\u00e2u h\u1ecfi tr\u1eafc nghi\u1ec7m.<\/li>\n<li>Sinh vi\u00ean c\u1ea7n ki\u1ec3m tra v\u00e0 \u0111\u1ed1i chi\u1ebfu \u0111\u00e1p \u00e1n.<\/li>\n<li>Sinh vi\u00ean chu\u1ea9n b\u1ecb ki\u1ec3m tra gi\u1eefa k\u1ef3.<\/li>\n<li>Sinh vi\u00ean chu\u1ea9n b\u1ecb thi k\u1ebft th\u00fac h\u1ecdc ph\u1ea7n.<\/li>\n<li>Ng\u01b0\u1eddi h\u1ecdc c\u1ea7n t\u00e0i li\u1ec7u h\u1ed7 tr\u1ee3 \u00f4n t\u1eadp, \u00f4n thi hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n<p><strong>\ud83d\udd0e T\u1eea KH\u00d3A LI\u00caN QUAN:<\/strong><\/p>\n<ul>\n<li>VNU<\/li>\n<li>\u0110\u1ea1i h\u1ecdc Qu\u1ed1c gia H\u00e0 N\u1ed9i<\/li>\n<li>Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u VNU<\/li>\n<li>Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u VNU \u0111\u00e1p \u00e1n<\/li>\n<li>m\u00f4n Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u VNU<\/li>\n<li>\u0111\u00e1p \u00e1n m\u00f4n Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u VNU<\/li>\n<li>\u0111\u00e1p \u00e1n Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u VNU<\/li>\n<li>tr\u1eafc nghi\u1ec7m Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u VNU<\/li>\n<li>\u0111\u00e1p \u00e1n tr\u1eafc nghi\u1ec7m Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u VNU<\/li>\n<li>tr\u1eafc nghi\u1ec7m m\u00f4n Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u VNU<\/li>\n<li>Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0110\u1ea1i h\u1ecdc Qu\u1ed1c gia H\u00e0 N\u1ed9i<\/li>\n<li>Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0110\u1ea1i h\u1ecdc Qu\u1ed1c gia H\u00e0 N\u1ed9i \u0111\u00e1p \u00e1n<\/li>\n<li>m\u00f4n Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0110\u1ea1i h\u1ecdc Qu\u1ed1c gia H\u00e0 N\u1ed9i<\/li>\n<li>\u0111\u00e1p \u00e1n m\u00f4n Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0110\u1ea1i h\u1ecdc Qu\u1ed1c gia H\u00e0 N\u1ed9i<\/li>\n<li>\u0111\u00e1p \u00e1n Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0110\u1ea1i h\u1ecdc Qu\u1ed1c gia H\u00e0 N\u1ed9i<\/li>\n<li>tr\u1eafc nghi\u1ec7m Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0110\u1ea1i h\u1ecdc Qu\u1ed1c gia H\u00e0 N\u1ed9i<\/li>\n<li>\u0111\u00e1p \u00e1n tr\u1eafc nghi\u1ec7m Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0110\u1ea1i h\u1ecdc Qu\u1ed1c gia H\u00e0 N\u1ed9i<\/li>\n<li>tr\u1eafc nghi\u1ec7m m\u00f4n Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0110\u1ea1i h\u1ecdc Qu\u1ed1c gia H\u00e0 N\u1ed9i<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\ud83d\udcd8 \u0110\u00e1p \u00e1n tr\u1eafc nghi\u1ec7m Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u VNU \u2013 \u0110\u1ea1i h\u1ecdc Qu\u1ed1c gia H\u00e0 N\u1ed9i (File DOCX 51 trang).<\/p>\n<p>\u2705 H\u1ed7 tr\u1ee3 luy\u1ec7n t\u1eadp c\u00e2u h\u1ecfi, ki\u1ec3m tra \u0111\u00e1p \u00e1n, h\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 h\u1ed7 tr\u1ee3 \u00f4n t\u1eadp, \u00f4n thi hi\u1ec7u qu\u1ea3.<\/p>\n<p>\ud83d\udc41 Xem tr\u01b0\u1edbc kho\u1ea3ng 20\u201330% n\u1ed9i dung c\u1ee7a to\u00e0n b\u1ed9 t\u00e0i li\u1ec7u.<\/p>\n<p>\ud83d\udcb3 Thanh to\u00e1n thu\u1eadn ti\u1ec7n qua VNPAY.<\/p>\n<p>\ud83d\udce5 Nh\u1eadn file DOCX \u0111\u1ea7y \u0111\u1ee7 sau khi thanh to\u00e1n th\u00e0nh c\u00f4ng.<\/p>\n","protected":false},"featured_media":8480,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[314],"product_cat":[25,62,66,134],"product_tag":[6412,6423,6413,6414,6415,6416,4642,6417,5431,6418,6408,6419,6409,6420,6410,6421,6411,6422],"class_list":["post-8698","product","type-product","status-publish","has-post-thumbnail","product_brand-docx247-com","product_cat-kinh-te-quan-tri","product_cat-de-cuong-on-tap-de-thi","product_cat-dap-an-trac-nghiem","product_cat-dai-hoc-quoc-gia-ha-noi","product_tag-dap-an-quan-tri-thuong-hieu-vnu","product_tag-trac-nghiem-mon-quan-tri-thuong-hieu-dai-hoc-quoc-gia-ha-noi","product_tag-trac-nghiem-quan-tri-thuong-hieu-vnu","product_tag-dap-an-trac-nghiem-quan-tri-thuong-hieu-vnu","product_tag-trac-nghiem-mon-quan-tri-thuong-hieu-vnu","product_tag-quan-tri-thuong-hieu-dai-hoc-quoc-gia-ha-noi","product_tag-vnu","product_tag-quan-tri-thuong-hieu-dai-hoc-quoc-gia-ha-noi-dap-an","product_tag-dai-hoc-quoc-gia-ha-noi","product_tag-mon-quan-tri-thuong-hieu-dai-hoc-quoc-gia-ha-noi","product_tag-quan-tri-thuong-hieu-vnu","product_tag-dap-an-mon-quan-tri-thuong-hieu-dai-hoc-quoc-gia-ha-noi","product_tag-quan-tri-thuong-hieu-vnu-dap-an","product_tag-dap-an-quan-tri-thuong-hieu-dai-hoc-quoc-gia-ha-noi","product_tag-mon-quan-tri-thuong-hieu-vnu","product_tag-trac-nghiem-quan-tri-thuong-hieu-dai-hoc-quoc-gia-ha-noi","product_tag-dap-an-mon-quan-tri-thuong-hieu-vnu","product_tag-dap-an-trac-nghiem-quan-tri-thuong-hieu-dai-hoc-quoc-gia-ha-noi","first","instock","downloadable","virtual","purchasable","product-type-simple"],"acf":{"document_info":{"filetype":"docx","page_count":"51","other_info":[{"title":"Lo\u1ea1i t\u00e0i li\u1ec7u","description":"\u0110\u00e1p \u00e1n tr\u1eafc nghi\u1ec7m"},{"title":"D\u00e0nh cho","description":"Sinh vi\u00ean \u0110\u1ea1i h\u1ecdc Qu\u1ed1c gia H\u00e0 N\u1ed9i (VNU)"},{"title":"M\u00e3 h\u1ecdc ph\u1ea7n","description":"[L\u1ea4Y M\u00c3 H\u1eccC PH\u1ea6N TH\u1ef0C T\u1ebe]"},{"title":"S\u1ed1 t\u00edn ch\u1ec9","description":"[L\u1ea4Y S\u1ed0 T\u00cdN CH\u1ec8 TH\u1ef0C T\u1ebe]"},{"title":"\u0110\u1ecbnh d\u1ea1ng t\u00e0i li\u1ec7u","description":"DOCX"},{"title":"S\u1ed1 trang","description":"51 trang"},{"title":"Xem tr\u01b0\u1edbc","description":"Kho\u1ea3ng 20\u201330% n\u1ed9i dung c\u1ee7a to\u00e0n b\u1ed9 t\u00e0i li\u1ec7u"},{"title":"Thanh to\u00e1n","description":"VNPAY"},{"title":"Ngu\u1ed3n","description":"DOCX247.COM"}]},"document_demo":8699,"additional_content":"<h2>Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u VNU \u2013 N\u1ed9i dung tr\u1ecdng t\u00e2m<\/h2>\n<p>Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u gi\u00fap ng\u01b0\u1eddi h\u1ecdc hi\u1ec3u c\u00e1ch doanh nghi\u1ec7p x\u00e2y d\u1ef1ng, ph\u00e1t tri\u1ec3n v\u00e0 b\u1ea3o v\u1ec7 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u nh\u1eb1m t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t, t\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn bi\u1ebft v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<p>T\u00e0i li\u1ec7u \u0110\u00e1p \u00e1n tr\u1eafc nghi\u1ec7m Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u VNU g\u1ed3m 51 trang, h\u1ed7 tr\u1ee3 sinh vi\u00ean luy\u1ec7n t\u1eadp c\u00e2u h\u1ecfi, ki\u1ec3m tra ki\u1ebfn th\u1ee9c, \u0111\u1ed1i chi\u1ebfu \u0111\u00e1p \u00e1n v\u00e0 h\u1ed7 tr\u1ee3 \u00f4n t\u1eadp, \u00f4n thi hi\u1ec7u qu\u1ea3.<\/p>\n<h3>1. Kh\u00e1i ni\u1ec7m th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p>Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 bao g\u1ed3m t\u00ean, d\u1ea5u hi\u1ec7u, bi\u1ec3u t\u01b0\u1ee3ng, h\u00ecnh \u1ea3nh, tr\u1ea3i nghi\u1ec7m v\u00e0 c\u00e1c li\u00ean t\u01b0\u1edfng gi\u00fap kh\u00e1ch h\u00e0ng nh\u1eadn di\u1ec7n v\u00e0 ph\u00e2n bi\u1ec7t m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c t\u1ed5 ch\u1ee9c.<\/p>\n<h3>2. Ph\u00e2n bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e3n hi\u1ec7u<\/h3>\n<p>Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 kh\u00e1i ni\u1ec7m r\u1ed9ng li\u00ean quan \u0111\u1ebfn nh\u1eadn th\u1ee9c v\u00e0 gi\u00e1 tr\u1ecb trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n<p>Nh\u00e3n hi\u1ec7u th\u01b0\u1eddng li\u00ean quan nhi\u1ec1u h\u01a1n \u0111\u1ebfn d\u1ea5u hi\u1ec7u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e2n bi\u1ec7t h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c b\u1ea3o h\u1ed9 theo ph\u00e1p lu\u1eadt.<\/p>\n<h3>3. Ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p>S\u1ea3n ph\u1ea9m cung c\u1ea5p c\u00e1c ch\u1ee9c n\u0103ng v\u00e0 l\u1ee3i \u00edch.<\/p>\n<p>Th\u01b0\u01a1ng hi\u1ec7u b\u1ed5 sung:<\/p>\n<ul>\n<li>\u00dd ngh\u0129a.<\/li>\n<li>H\u00ecnh \u1ea3nh.<\/li>\n<li>C\u1ea3m x\u00fac.<\/li>\n<li>S\u1ef1 tin t\u01b0\u1edfng.<\/li>\n<li>Kh\u1ea3 n\u0103ng ph\u00e2n bi\u1ec7t.<\/li>\n<\/ul>\n<h3>4. Vai tr\u00f2 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng<\/h3>\n<p>Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 gi\u00fap:<\/p>\n<ul>\n<li>Nh\u1eadn di\u1ec7n ngu\u1ed3n g\u1ed1c.<\/li>\n<li>Gi\u1ea3m r\u1ee7i ro c\u1ea3m nh\u1eadn.<\/li>\n<li>Ti\u1ebft ki\u1ec7m th\u1eddi gian l\u1ef1a ch\u1ecdn.<\/li>\n<li>Th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n.<\/li>\n<li>H\u00ecnh th\u00e0nh ni\u1ec1m tin.<\/li>\n<\/ul>\n<h3>5. Vai tr\u00f2 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/h3>\n<p>Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3:<\/p>\n<ul>\n<li>T\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t.<\/li>\n<li>H\u1ed7 tr\u1ee3 \u0111\u1ecbnh gi\u00e1.<\/li>\n<li>T\u0103ng l\u00f2ng trung th\u00e0nh.<\/li>\n<li>H\u1ed7 tr\u1ee3 m\u1edf r\u1ed9ng.<\/li>\n<li>T\u1ea1o t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh.<\/li>\n<\/ul>\n<h3>6. Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p>Brand Management li\u00ean quan \u0111\u1ebfn:<\/p>\n<ul>\n<li>X\u00e2y d\u1ef1ng.<\/li>\n<li>\u0110\u1ecbnh v\u1ecb.<\/li>\n<li>Ph\u00e1t tri\u1ec3n.<\/li>\n<li>Truy\u1ec1n th\u00f4ng.<\/li>\n<li>\u0110o l\u01b0\u1eddng.<\/li>\n<li>B\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n<h3>7. B\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p>Brand Identity th\u1ec3 hi\u1ec7n c\u00e1ch doanh nghi\u1ec7p mu\u1ed1n th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u1eadn bi\u1ebft v\u00e0 ghi nh\u1edb.<\/p>\n<h3>8. H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p>Brand Image ph\u1ea3n \u00e1nh c\u00e1ch kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf nh\u00ecn nh\u1eadn v\u00e0 li\u00ean t\u01b0\u1edfng t\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h3>9. B\u1ea3n s\u1eafc v\u00e0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p>B\u1ea3n s\u1eafc:<\/p>\n<ul>\n<li>Do doanh nghi\u1ec7p x\u00e2y d\u1ef1ng.<\/li>\n<\/ul>\n<p>H\u00ecnh \u1ea3nh:<\/p>\n<ul>\n<li>H\u00ecnh th\u00e0nh trong nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<p>Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u h\u01b0\u1edbng t\u1edbi gi\u1ea3m kho\u1ea3ng c\u00e1ch kh\u00f4ng mong mu\u1ed1n gi\u1eefa hai y\u1ebfu t\u1ed1 n\u00e0y.<\/p>\n<h3>10. T\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p>Brand Equity ph\u1ea3n \u00e1nh gi\u00e1 tr\u1ecb t\u0103ng th\u00eam m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i cho s\u1ea3n ph\u1ea9m ho\u1eb7c doanh nghi\u1ec7p.<\/p>\n<h3>11. Customer-Based Brand Equity<\/h3>\n<p>CBBE t\u1eadp trung v\u00e0o \u1ea3nh h\u01b0\u1edfng c\u1ee7a ki\u1ebfn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u t\u1edbi ph\u1ea3n \u1ee9ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng marketing.<\/p>\n<h3>12. Nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p>Brand Awareness th\u1ec3 hi\u1ec7n kh\u1ea3 n\u0103ng kh\u00e1ch h\u00e0ng:<\/p>\n<ul>\n<li>Nh\u1eadn ra.<\/li>\n<li>Nh\u1edb l\u1ea1i.<\/li>\n<li>Li\u00ean h\u1ec7 th\u01b0\u01a1ng hi\u1ec7u v\u1edbi m\u1ed9t nh\u00f3m s\u1ea3n ph\u1ea9m.<\/li>\n<\/ul>\n<h3>13. Brand Recognition<\/h3>\n<p>Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 nh\u1eadn ra th\u01b0\u01a1ng hi\u1ec7u khi nh\u00ecn th\u1ea5y ho\u1eb7c ti\u1ebfp x\u00fac v\u1edbi d\u1ea5u hi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h3>14. Brand Recall<\/h3>\n<p>Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u1ef1 nh\u1edb t\u1edbi th\u01b0\u01a1ng hi\u1ec7u khi ngh\u0129 v\u1ec1 m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m ho\u1eb7c nhu c\u1ea7u.<\/p>\n<h3>15. Brand Association<\/h3>\n<p>Li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00e1c \u00fd t\u01b0\u1edfng, h\u00ecnh \u1ea3nh, \u0111\u1eb7c t\u00ednh v\u00e0 c\u1ea3m x\u00fac m\u00e0 kh\u00e1ch h\u00e0ng k\u1ebft n\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h3>16. Li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh<\/h3>\n<p>Li\u00ean t\u01b0\u1edfng c\u00f3 gi\u00e1 tr\u1ecb th\u01b0\u1eddng c\u1ea7n:<\/p>\n<ul>\n<li>M\u1ea1nh.<\/li>\n<li>Thu\u1eadn l\u1ee3i.<\/li>\n<li>Kh\u00e1c bi\u1ec7t.<\/li>\n<\/ul>\n<p>trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n<h3>17. Ch\u1ea5t l\u01b0\u1ee3ng c\u1ea3m nh\u1eadn<\/h3>\n<p>Perceived Quality l\u00e0 \u0111\u00e1nh gi\u00e1 ch\u1ee7 quan c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 m\u1ee9c \u0111\u1ed9 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed5ng th\u1ec3 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h3>18. L\u00f2ng trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p>Brand Loyalty c\u00f3 th\u1ec3 th\u1ec3 hi\u1ec7n th\u00f4ng qua:<\/p>\n<ul>\n<li>Mua l\u1ea1i.<\/li>\n<li>\u01afu ti\u00ean th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>Gi\u1edbi thi\u1ec7u.<\/li>\n<li>\u00cdt chuy\u1ec3n \u0111\u1ed5i sang \u0111\u1ed1i th\u1ee7.<\/li>\n<\/ul>\n<h3>19. Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 l\u00f2ng trung th\u00e0nh<\/h3>\n<p>L\u00f2ng trung th\u00e0nh c\u00f3 th\u1ec3 gi\u00fap:<\/p>\n<ul>\n<li>\u1ed4n \u0111\u1ecbnh doanh thu.<\/li>\n<li>Gi\u1ea3m chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng.<\/li>\n<li>T\u0103ng kh\u1ea3 n\u0103ng ch\u1ed1ng l\u1ea1i c\u1ea1nh tranh.<\/li>\n<\/ul>\n<h3>20. \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p>Brand Positioning x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed m\u00e0 doanh nghi\u1ec7p mu\u1ed1n th\u01b0\u01a1ng hi\u1ec7u chi\u1ebfm gi\u1eef trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n<h3>21. Target Market trong \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p>\u0110\u1ecbnh v\u1ecb c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5:<\/p>\n<ul>\n<li>Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/li>\n<li>Nhu c\u1ea7u.<\/li>\n<li>B\u1ed1i c\u1ea3nh c\u1ea1nh tranh.<\/li>\n<li>Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p.<\/li>\n<\/ul>\n<h3>22. Competitive Frame of Reference<\/h3>\n<p>X\u00e1c \u0111\u1ecbnh nh\u00f3m s\u1ea3n ph\u1ea9m ho\u1eb7c \u0111\u1ed1i th\u1ee7 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng \u0111\u1ec3 so s\u00e1nh th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h3>23. Point of Difference<\/h3>\n<p>POD l\u00e0 nh\u1eefng thu\u1ed9c t\u00ednh ho\u1eb7c l\u1ee3i \u00edch t\u00edch c\u1ef1c m\u00e0 kh\u00e1ch h\u00e0ng li\u00ean h\u1ec7 m\u1ea1nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00f3 t\u00ecm th\u1ea5y \u1edf \u0111\u1ed1i th\u1ee7.<\/p>\n<h3>24. Point of Parity<\/h3>\n<p>POP l\u00e0 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn h\u1ee3p l\u1ec7 trong nh\u00f3m c\u1ea1nh tranh.<\/p>\n<h3>25. Brand Mantra<\/h3>\n<p>Brand Mantra c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 di\u1ec5n \u0111\u1ea1t ng\u1eafn g\u1ecdn tinh th\u1ea7n v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u cho qu\u1ea3n tr\u1ecb n\u1ed9i b\u1ed9.<\/p>\n<h3>26. H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p>C\u00f3 th\u1ec3 bao g\u1ed3m:<\/p>\n<ul>\n<li>T\u00ean.<\/li>\n<li>Logo.<\/li>\n<li>M\u00e0u s\u1eafc.<\/li>\n<li>Ki\u1ec3u ch\u1eef.<\/li>\n<li>Slogan.<\/li>\n<li>Bao b\u00ec.<\/li>\n<li>Phong c\u00e1ch h\u00ecnh \u1ea3nh.<\/li>\n<\/ul>\n<h3>27. T\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p>T\u00ean th\u01b0\u01a1ng hi\u1ec7u n\u00ean c\u00e2n nh\u1eafc:<\/p>\n<ul>\n<li>D\u1ec5 nh\u1edb.<\/li>\n<li>D\u1ec5 ph\u00e1t \u00e2m.<\/li>\n<li>Ph\u00f9 h\u1ee3p \u0111\u1ecbnh v\u1ecb.<\/li>\n<li>Kh\u1ea3 n\u0103ng ph\u00e2n bi\u1ec7t.<\/li>\n<li>Kh\u1ea3 n\u0103ng b\u1ea3o h\u1ed9.<\/li>\n<\/ul>\n<h3>28. Logo v\u00e0 bi\u1ec3u t\u01b0\u1ee3ng<\/h3>\n<p>Logo c\u00f3 th\u1ec3 gi\u00fap:<\/p>\n<ul>\n<li>Nh\u1eadn di\u1ec7n nhanh.<\/li>\n<li>T\u1ea1o s\u1ef1 nh\u1ea5t qu\u00e1n.<\/li>\n<li>Truy\u1ec1n t\u1ea3i m\u1ed9t ph\u1ea7n t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n<h3>29. Slogan<\/h3>\n<p>Slogan c\u00f3 th\u1ec3:<\/p>\n<ul>\n<li>Truy\u1ec1n \u0111\u1ea1t \u0111\u1ecbnh v\u1ecb.<\/li>\n<li>Nh\u1ea5n m\u1ea1nh l\u1ee3i \u00edch.<\/li>\n<li>T\u0103ng kh\u1ea3 n\u0103ng ghi nh\u1edb.<\/li>\n<li>H\u1ed7 tr\u1ee3 chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng.<\/li>\n<\/ul>\n<h3>30. Bao b\u00ec v\u00e0 th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p>Bao b\u00ec c\u00f3 th\u1ec3 v\u1eeba:<\/p>\n<ul>\n<li>B\u1ea3o v\u1ec7 s\u1ea3n ph\u1ea9m.<\/li>\n<li>Cung c\u1ea5p th\u00f4ng tin.<\/li>\n<li>T\u1ea1o nh\u1eadn bi\u1ebft.<\/li>\n<li>Truy\u1ec1n t\u1ea3i h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n<h3>31. Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p>Brand Architecture m\u00f4 t\u1ea3 quan h\u1ec7 gi\u1eefa:<\/p>\n<ul>\n<li>Th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p.<\/li>\n<li>Th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m.<\/li>\n<li>Th\u01b0\u01a1ng hi\u1ec7u con.<\/li>\n<li>C\u00e1c nh\u00e3n hi\u1ec7u trong danh m\u1ee5c.<\/li>\n<\/ul>\n<h3>32. Branded House<\/h3>\n<p>Doanh nghi\u1ec7p s\u1eed d\u1ee5ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ch\u1ee7 \u0111\u1ea1o cho nhi\u1ec1u s\u1ea3n ph\u1ea9m ho\u1eb7c ho\u1ea1t \u0111\u1ed9ng.<\/p>\n<h3>33. House of Brands<\/h3>\n<p>Doanh nghi\u1ec7p s\u1edf h\u1eefu nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u t\u01b0\u01a1ng \u0111\u1ed1i \u0111\u1ed9c l\u1eadp v\u1edbi nhau tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h3>34. Brand Portfolio<\/h3>\n<p>Danh m\u1ee5c th\u01b0\u01a1ng hi\u1ec7u g\u1ed3m to\u00e0n b\u1ed9 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u00e0 doanh nghi\u1ec7p qu\u1ea3n l\u00fd trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng ho\u1eb7c nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h3>35. Brand Hierarchy<\/h3>\n<p>H\u1ec7 th\u1ed1ng th\u1ee9 b\u1eadc c\u00f3 th\u1ec3 th\u1ec3 hi\u1ec7n quan h\u1ec7 gi\u1eefa:<\/p>\n<ul>\n<li>Corporate Brand.<\/li>\n<li>Family Brand.<\/li>\n<li>Individual Brand.<\/li>\n<li>Modifier.<\/li>\n<\/ul>\n<h3>36. Line Extension<\/h3>\n<p>M\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n c\u00f3 cho bi\u1ebfn th\u1ec3 m\u1edbi trong c\u00f9ng nh\u00f3m s\u1ea3n ph\u1ea9m.<\/p>\n<h3>37. Brand Extension<\/h3>\n<p>M\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n c\u00f3 cho m\u1ed9t nh\u00f3m s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi.<\/p>\n<h3>38. L\u1ee3i \u00edch c\u1ee7a Brand Extension<\/h3>\n<p>C\u00f3 th\u1ec3:<\/p>\n<ul>\n<li>T\u1eadn d\u1ee5ng nh\u1eadn bi\u1ebft.<\/li>\n<li>Gi\u1ea3m chi ph\u00ed gi\u1edbi thi\u1ec7u.<\/li>\n<li>T\u0103ng kh\u1ea3 n\u0103ng th\u1eed s\u1ea3n ph\u1ea9m.<\/li>\n<li>H\u1ed7 tr\u1ee3 ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ul>\n<h3>39. R\u1ee7i ro c\u1ee7a Brand Extension<\/h3>\n<p>C\u00f3 th\u1ec3 g\u1ed3m:<\/p>\n<ul>\n<li>L\u00e0m lo\u00e3ng th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>T\u1ea1o li\u00ean t\u01b0\u1edfng kh\u00f4ng ph\u00f9 h\u1ee3p.<\/li>\n<li>\u1ea2nh h\u01b0\u1edfng s\u1ea3n ph\u1ea9m g\u1ed1c.<\/li>\n<li>G\u00e2y nh\u1ea7m l\u1eabn cho kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<h3>40. Co-Branding<\/h3>\n<p>Hai ho\u1eb7c nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u c\u00f9ng xu\u1ea5t hi\u1ec7n trong m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c ch\u01b0\u01a1ng tr\u00ecnh nh\u1eb1m k\u1ebft h\u1ee3p gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h3>41. Brand Licensing<\/h3>\n<p>Ch\u1ee7 s\u1edf h\u1eefu c\u00f3 th\u1ec3 cho b\u00ean kh\u00e1c s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u theo h\u1ee3p \u0111\u1ed3ng v\u00e0 \u0111i\u1ec1u ki\u1ec7n c\u1ee5 th\u1ec3.<\/p>\n<h3>42. Truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p>Ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng c\u00f3 th\u1ec3 gi\u00fap:<\/p>\n<ul>\n<li>T\u1ea1o nh\u1eadn bi\u1ebft.<\/li>\n<li>X\u00e2y d\u1ef1ng li\u00ean t\u01b0\u1edfng.<\/li>\n<li>Truy\u1ec1n t\u1ea3i \u0111\u1ecbnh v\u1ecb.<\/li>\n<li>T\u0103ng t\u01b0\u01a1ng t\u00e1c.<\/li>\n<li>Duy tr\u00ec l\u00f2ng trung th\u00e0nh.<\/li>\n<\/ul>\n<h3>43. Integrated Marketing Communications<\/h3>\n<p>IMC ph\u1ed1i h\u1ee3p c\u00e1c c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng nh\u1eb1m t\u1ea1o tr\u1ea3i nghi\u1ec7m v\u00e0 th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n.<\/p>\n<h3>44. Th\u01b0\u01a1ng hi\u1ec7u s\u1ed1<\/h3>\n<p>Digital Branding s\u1eed d\u1ee5ng c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac s\u1ed1 nh\u01b0:<\/p>\n<ul>\n<li>Website.<\/li>\n<li>Search.<\/li>\n<li>Social Media.<\/li>\n<li>Email.<\/li>\n<li>\u1ee8ng d\u1ee5ng.<\/li>\n<li>N\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/li>\n<\/ul>\n<h3>45. Social Media v\u00e0 th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p>M\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 gi\u00fap:<\/p>\n<ul>\n<li>X\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng.<\/li>\n<li>T\u0103ng t\u01b0\u01a1ng t\u00e1c.<\/li>\n<li>Theo d\u00f5i ph\u1ea3n h\u1ed3i.<\/li>\n<li>Ph\u00e1t tri\u1ec3n n\u1ed9i dung th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n<h3>46. Tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p>Brand Experience \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh t\u1eeb to\u00e0n b\u1ed9 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u qua nhi\u1ec1u \u0111i\u1ec3m ti\u1ebfp x\u00fac.<\/p>\n<h3>47. Brand Touchpoint<\/h3>\n<p>Touchpoint c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n t\u1ea1i:<\/p>\n<ul>\n<li>Qu\u1ea3ng c\u00e1o.<\/li>\n<li>Website.<\/li>\n<li>C\u1eeda h\u00e0ng.<\/li>\n<li>S\u1ea3n ph\u1ea9m.<\/li>\n<li>Nh\u00e2n vi\u00ean.<\/li>\n<li>Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/li>\n<li>M\u1ea1ng x\u00e3 h\u1ed9i.<\/li>\n<\/ul>\n<h3>48. \u0110o l\u01b0\u1eddng v\u00e0 ki\u1ec3m to\u00e1n th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng:<\/p>\n<ul>\n<li>Brand Audit.<\/li>\n<li>Brand Tracking.<\/li>\n<li>Awareness.<\/li>\n<li>Association.<\/li>\n<li>Loyalty.<\/li>\n<li>Perceived Quality.<\/li>\n<li>C\u00e1c ch\u1ec9 s\u1ed1 t\u00e0i ch\u00ednh ph\u00f9 h\u1ee3p.<\/li>\n<\/ul>\n<p>\u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h3>49. Kh\u1ee7ng ho\u1ea3ng v\u00e0 t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p>Khi m\u00f4i tr\u01b0\u1eddng ho\u1eb7c nh\u1eadn th\u1ee9c kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i, doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u1ea7n:<\/p>\n<ul>\n<li>X\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng.<\/li>\n<li>Ph\u1ee5c h\u1ed3i ni\u1ec1m tin.<\/li>\n<li>Repositioning.<\/li>\n<li>Rebranding.<\/li>\n<\/ul>\n<p>C\u00e1c quy\u1ebft \u0111\u1ecbnh n\u00e0y c\u1ea7n \u0111\u00e1nh gi\u00e1 k\u1ef9 \u1ea3nh h\u01b0\u1edfng t\u1edbi t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n c\u00f3.<\/p>\n<h3>50. B\u1ea3o v\u1ec7 v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng<\/h3>\n<p>Doanh nghi\u1ec7p c\u1ea7n quan t\u00e2m:<\/p>\n<ul>\n<li>B\u1ea3o h\u1ed9 nh\u00e3n hi\u1ec7u.<\/li>\n<li>Ch\u1ed1ng x\u00e2m ph\u1ea1m.<\/li>\n<li>Ki\u1ec3m so\u00e1t h\u00e0ng gi\u1ea3.<\/li>\n<li>\u0110\u1ea1o \u0111\u1ee9c truy\u1ec1n th\u00f4ng.<\/li>\n<li>Tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i.<\/li>\n<li>T\u00ednh nh\u1ea5t qu\u00e1n gi\u1eefa cam k\u1ebft v\u00e0 h\u00e0nh \u0111\u1ed9ng.<\/li>\n<\/ul>\n<h3>51. K\u1ef9 n\u0103ng l\u00e0m b\u00e0i tr\u1eafc nghi\u1ec7m Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p>Khi l\u00e0m b\u00e0i:<\/p>\n<ul>\n<li>Ph\u00e2n bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m.<\/li>\n<li>Ph\u00e2n bi\u1ec7t Brand Identity v\u00e0 Brand Image.<\/li>\n<li>N\u1eafm kh\u00e1i ni\u1ec7m Brand Equity.<\/li>\n<li>Ph\u00e2n bi\u1ec7t Brand Recognition v\u00e0 Brand Recall.<\/li>\n<li>Hi\u1ec3u Brand Association v\u00e0 Perceived Quality.<\/li>\n<li>N\u1eafm vai tr\u00f2 c\u1ee7a Brand Loyalty.<\/li>\n<li>Ph\u00e2n bi\u1ec7t POP v\u00e0 POD.<\/li>\n<li>Hi\u1ec3u c\u1ea5u tr\u00fac h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>Ph\u00e2n bi\u1ec7t Branded House v\u00e0 House of Brands.<\/li>\n<li>Ph\u00e2n bi\u1ec7t Line Extension v\u00e0 Brand Extension.<\/li>\n<li>N\u1eafm l\u1ee3i \u00edch v\u00e0 r\u1ee7i ro c\u1ee7a m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>Hi\u1ec3u Co-Branding v\u00e0 Licensing.<\/li>\n<li>N\u1eafm vai tr\u00f2 c\u1ee7a IMC.<\/li>\n<li>Ph\u00e2n bi\u1ec7t Brand Audit v\u00e0 Brand Tracking.<\/li>\n<li>Ch\u00fa \u00fd c\u00e2u h\u1ecfi t\u00ecnh hu\u1ed1ng v\u1ec1 \u0111\u1ecbnh v\u1ecb v\u00e0 t\u00e1i \u0111\u1ecbnh v\u1ecb.<\/li>\n<li>T\u1ef1 tr\u1ea3 l\u1eddi tr\u01b0\u1edbc khi \u0111\u1ed1i chi\u1ebfu \u0111\u00e1p \u00e1n.<\/li>\n<\/ul>\n<h2>C\u00e1ch \u00f4n Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u VNU hi\u1ec7u qu\u1ea3<\/h2>\n<h3>B\u01b0\u1edbc 1: H\u1ecdc t\u1eeb n\u1ec1n t\u1ea3ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p>C\u00f3 th\u1ec3 ghi nh\u1edb:<\/p>\n<ol>\n<li>Awareness.<\/li>\n<li>Association.<\/li>\n<li>Perceived Quality.<\/li>\n<li>Loyalty.<\/li>\n<li>Brand Equity.<\/li>\n<\/ol>\n<h3>B\u01b0\u1edbc 2: Ph\u00e2n bi\u1ec7t Identity v\u00e0 Image<\/h3>\n<p>Identity:<\/p>\n<ul>\n<li>Do doanh nghi\u1ec7p mu\u1ed1n x\u00e2y d\u1ef1ng.<\/li>\n<\/ul>\n<p>Image:<\/p>\n<ul>\n<li>\u0110i\u1ec1u kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf c\u1ea3m nh\u1eadn.<\/li>\n<\/ul>\n<p>\u0110\u00e2y l\u00e0 c\u1eb7p kh\u00e1i ni\u1ec7m d\u1ec5 xu\u1ea5t hi\u1ec7n trong c\u00e2u h\u1ecfi tr\u1eafc nghi\u1ec7m.<\/p>\n<h3>B\u01b0\u1edbc 3: H\u1ecdc \u0111\u1ecbnh v\u1ecb theo c\u1ea5u tr\u00fac<\/h3>\n<p>X\u00e1c \u0111\u1ecbnh:<\/p>\n<ul>\n<li>Target Market.<\/li>\n<li>Frame of Reference.<\/li>\n<li>Point of Parity.<\/li>\n<li>Point of Difference.<\/li>\n<\/ul>\n<h3>B\u01b0\u1edbc 4: H\u1ecdc h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n b\u1eb1ng v\u00ed d\u1ee5<\/h3>\n<p>C\u00f3 th\u1ec3 ch\u1ecdn m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u00e2n t\u00edch:<\/p>\n<ul>\n<li>T\u00ean.<\/li>\n<li>Logo.<\/li>\n<li>M\u00e0u s\u1eafc.<\/li>\n<li>Slogan.<\/li>\n<li>Bao b\u00ec.<\/li>\n<li>Phong c\u00e1ch h\u00ecnh \u1ea3nh.<\/li>\n<\/ul>\n<h3>B\u01b0\u1edbc 5: H\u1ecdc ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng s\u01a1 \u0111\u1ed3<\/h3>\n<p>So s\u00e1nh:<\/p>\n<ul>\n<li>Corporate Brand.<\/li>\n<li>Family Brand.<\/li>\n<li>Individual Brand.<\/li>\n<li>Branded House.<\/li>\n<li>House of Brands.<\/li>\n<\/ul>\n<h3>B\u01b0\u1edbc 6: Ph\u00e2n bi\u1ec7t c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng<\/h3>\n<p>C\u1ea7n ph\u00e2n bi\u1ec7t:<\/p>\n<ul>\n<li>Line Extension.<\/li>\n<li>Brand Extension.<\/li>\n<li>Co-Branding.<\/li>\n<li>Licensing.<\/li>\n<\/ul>\n<h3>B\u01b0\u1edbc 7: H\u1ecdc truy\u1ec1n th\u00f4ng theo \u0111i\u1ec3m ti\u1ebfp x\u00fac<\/h3>\n<p>Theo d\u00f5i tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ea1i:<\/p>\n<ul>\n<li>Qu\u1ea3ng c\u00e1o.<\/li>\n<li>Website.<\/li>\n<li>Social Media.<\/li>\n<li>C\u1eeda h\u00e0ng.<\/li>\n<li>D\u1ecbch v\u1ee5.<\/li>\n<li>Sau mua.<\/li>\n<\/ul>\n<h3>B\u01b0\u1edbc 8: H\u1ecdc \u0111o l\u01b0\u1eddng b\u1eb1ng c\u00e1c ch\u1ec9 s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p>C\u00f3 th\u1ec3 theo d\u00f5i:<\/p>\n<ul>\n<li>Awareness.<\/li>\n<li>Recall.<\/li>\n<li>Association.<\/li>\n<li>Perceived Quality.<\/li>\n<li>Loyalty.<\/li>\n<li>Preference.<\/li>\n<\/ul>\n<h3>B\u01b0\u1edbc 9: T\u1ef1 tr\u1ea3 l\u1eddi tr\u01b0\u1edbc khi xem \u0111\u00e1p \u00e1n<\/h3>\n<p>V\u1edbi m\u1ed7i c\u00e2u:<\/p>\n<ol>\n<li>X\u00e1c \u0111\u1ecbnh ch\u1ee7 \u0111\u1ec1.<\/li>\n<li>X\u00e1c \u0111\u1ecbnh kh\u00e1i ni\u1ec7m th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>\u0110\u1ecdc k\u1ef9 b\u1ed1i c\u1ea3nh.<\/li>\n<li>Lo\u1ea1i ph\u01b0\u01a1ng \u00e1n sai r\u00f5 r\u00e0ng.<\/li>\n<li>T\u1ef1 ch\u1ecdn \u0111\u00e1p \u00e1n.<\/li>\n<li>Sau \u0111\u00f3 m\u1edbi \u0111\u1ed1i chi\u1ebfu.<\/li>\n<\/ol>\n<h3>B\u01b0\u1edbc 10: K\u1ebft h\u1ee3p t\u00e0i li\u1ec7u ch\u00ednh th\u1ee9c<\/h3>\n<p>T\u00e0i li\u1ec7u tr\u1eafc nghi\u1ec7m n\u00ean \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng c\u00f9ng:<\/p>\n<ul>\n<li>Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>Slide b\u00e0i gi\u1ea3ng.<\/li>\n<li>\u0110\u1ec1 c\u01b0\u01a1ng h\u1ecdc ph\u1ea7n.<\/li>\n<li>T\u00e0i li\u1ec7u Marketing.<\/li>\n<li>B\u00e0i t\u1eadp t\u00ecnh hu\u1ed1ng th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>T\u00e0i li\u1ec7u nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng.<\/li>\n<li>T\u00e0i li\u1ec7u truy\u1ec1n th\u00f4ng marketing.<\/li>\n<li>T\u00e0i li\u1ec7u do gi\u1ea3ng vi\u00ean cung c\u1ea5p.<\/li>\n<\/ul>\n<p>T\u00e0i li\u1ec7u \u0111\u00e1p \u00e1n h\u1ed7 tr\u1ee3 luy\u1ec7n t\u1eadp v\u00e0 tra c\u1ee9u, kh\u00f4ng thay th\u1ebf ngu\u1ed3n h\u1ecdc t\u1eadp ch\u00ednh th\u1ee9c.<\/p>\n<h2>Xem tr\u01b0\u1edbc t\u00e0i li\u1ec7u Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u VNU<\/h2>\n<p>Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 xem tr\u01b0\u1edbc kho\u1ea3ng 20\u201330% n\u1ed9i dung c\u1ee7a t\u00e0i li\u1ec7u 51 trang tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh t\u1ea3i b\u1ea3n \u0111\u1ea7y \u0111\u1ee7.<\/p>\n<p>Ph\u1ea7n xem tr\u01b0\u1edbc gi\u00fap ki\u1ec3m tra:<\/p>\n<ul>\n<li>C\u1ea5u tr\u00fac t\u00e0i li\u1ec7u.<\/li>\n<li>D\u1ea1ng c\u00e2u h\u1ecfi.<\/li>\n<li>C\u00e1ch tr\u00ecnh b\u00e0y.<\/li>\n<li>C\u00e1ch b\u1ed1 tr\u00ed \u0111\u00e1p \u00e1n.<\/li>\n<li>M\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u h\u1ecdc t\u1eadp.<\/li>\n<li>M\u1ed9t ph\u1ea7n n\u1ed9i dung th\u1ef1c t\u1ebf c\u1ee7a t\u00e0i li\u1ec7u.<\/li>\n<\/ul>\n<p>File preview \u0111\u01b0\u1ee3c tool t\u1ef1 x\u00e1c \u0111\u1ecbnh:<\/p>\n<p>quan-tri-thuong-hieu-VNU-preview.docx<\/p>\n<h2>T\u1ea3i \u0111\u00e1p \u00e1n tr\u1eafc nghi\u1ec7m Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u VNU<\/h2>\n<p>Quy tr\u00ecnh nh\u1eadn t\u00e0i li\u1ec7u:<\/p>\n<ol>\n<li>Xem tr\u01b0\u1edbc kho\u1ea3ng 20\u201330% n\u1ed9i dung.<\/li>\n<li>Ki\u1ec3m tra t\u00e0i li\u1ec7u c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u.<\/li>\n<li>Ch\u1ecdn t\u1ea3i t\u00e0i li\u1ec7u.<\/li>\n<li>Thanh to\u00e1n qua VNPAY.<\/li>\n<li>H\u1ec7 th\u1ed1ng x\u00e1c nh\u1eadn giao d\u1ecbch th\u00e0nh c\u00f4ng.<\/li>\n<li>Nh\u1eadn quy\u1ec1n t\u1ea3i file DOCX \u0111\u1ea7y \u0111\u1ee7 51 trang.<\/li>\n<\/ol>\n<p>\ud83d\udce5 Sau khi thanh to\u00e1n th\u00e0nh c\u00f4ng, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u1ea3i t\u00e0i li\u1ec7u \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 m\u00e1y \u0111\u1ec3 s\u1eed d\u1ee5ng trong qu\u00e1 tr\u00ecnh h\u1ecdc t\u1eadp.<\/p>\n<p><strong>\ud83d\udc49 NH\u1ea4N \u201cT\u1ea2I XU\u1ed0NG NGAY\u201d \u0110\u1ec2 NH\u1eacN FILE \u0110\u1ea6Y \u0110\u1ee6.<\/strong><\/p>\n<h2>L\u1ee3i \u00edch khi s\u1eed d\u1ee5ng t\u00e0i li\u1ec7u Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u VNU<\/h2>\n<p>\u2705 File DOCX 51 trang thu\u1eadn ti\u1ec7n s\u1eed d\u1ee5ng.<\/p>\n<p>\u2705 Luy\u1ec7n t\u1eadp c\u00e2u h\u1ecfi tr\u1eafc nghi\u1ec7m.<\/p>\n<p>\u2705 Ki\u1ec3m tra v\u00e0 \u0111\u1ed1i chi\u1ebfu \u0111\u00e1p \u00e1n thu\u1eadn ti\u1ec7n.<\/p>\n<p>\u2705 H\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>\u2705 C\u1ee7ng c\u1ed1 kh\u00e1i ni\u1ec7m th\u01b0\u01a1ng hi\u1ec7u v\u00e0 Brand Equity.<\/p>\n<p>\u2705 \u00d4n t\u1eadp Brand Identity v\u00e0 Brand Image.<\/p>\n<p>\u2705 H\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c v\u1ec1 Brand Awareness.<\/p>\n<p>\u2705 C\u1ee7ng c\u1ed1 Brand Association v\u00e0 Perceived Quality.<\/p>\n<p>\u2705 \u00d4n t\u1eadp Brand Loyalty.<\/p>\n<p>\u2705 H\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c v\u1ec1 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>\u2705 C\u1ee7ng c\u1ed1 POP v\u00e0 POD.<\/p>\n<p>\u2705 \u00d4n t\u1eadp h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>\u2705 H\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c v\u1ec1 ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>\u2705 C\u1ee7ng c\u1ed1 Brand Portfolio.<\/p>\n<p>\u2705 \u00d4n t\u1eadp Line Extension v\u00e0 Brand Extension.<\/p>\n<p>\u2705 H\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c v\u1ec1 Co-Branding v\u00e0 Licensing.<\/p>\n<p>\u2705 C\u1ee7ng c\u1ed1 truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>\u2705 \u00d4n t\u1eadp Digital Branding.<\/p>\n<p>\u2705 H\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c v\u1ec1 Brand Experience.<\/p>\n<p>\u2705 C\u1ee7ng c\u1ed1 Brand Audit v\u00e0 Brand Tracking.<\/p>\n<p>\u2705 \u00d4n t\u1eadp Repositioning v\u00e0 Rebranding.<\/p>\n<p>\u2705 R\u00e8n k\u1ef9 n\u0103ng ph\u00e2n t\u00edch t\u00ecnh hu\u1ed1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>\u2705 Ti\u1ebft ki\u1ec7m th\u1eddi gian t\u1ef1 t\u1ed5ng h\u1ee3p t\u00e0i li\u1ec7u.<\/p>\n<p>\u2705 H\u1ed7 tr\u1ee3 \u00f4n t\u1eadp, \u00f4n thi hi\u1ec7u qu\u1ea3.<\/p>\n<h2>T\u00e0i li\u1ec7u Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u VNU ph\u00f9 h\u1ee3p v\u1edbi ai?<\/h2>\n<p>T\u00e0i li\u1ec7u ph\u00f9 h\u1ee3p v\u1edbi:<\/p>\n<ul>\n<li>Sinh vi\u00ean \u0110\u1ea1i h\u1ecdc Qu\u1ed1c gia H\u00e0 N\u1ed9i.<\/li>\n<li>Sinh vi\u00ean \u0111ang h\u1ecdc m\u00f4n Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>Sinh vi\u00ean ng\u00e0nh Marketing.<\/li>\n<li>Sinh vi\u00ean ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh.<\/li>\n<li>Sinh vi\u00ean ng\u00e0nh Kinh t\u1ebf.<\/li>\n<li>Sinh vi\u00ean ng\u00e0nh Kinh doanh qu\u1ed1c t\u1ebf.<\/li>\n<li>Sinh vi\u00ean ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i.<\/li>\n<li>Sinh vi\u00ean mu\u1ed1n c\u1ee7ng c\u1ed1 ki\u1ebfn th\u1ee9c qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>Sinh vi\u00ean c\u1ea7n luy\u1ec7n t\u1eadp c\u00e2u h\u1ecfi tr\u1eafc nghi\u1ec7m.<\/li>\n<li>Sinh vi\u00ean c\u1ea7n ki\u1ec3m tra v\u00e0 \u0111\u1ed1i chi\u1ebfu \u0111\u00e1p \u00e1n.<\/li>\n<li>Sinh vi\u00ean chu\u1ea9n b\u1ecb ki\u1ec3m tra gi\u1eefa k\u1ef3.<\/li>\n<li>Sinh vi\u00ean chu\u1ea9n b\u1ecb thi k\u1ebft th\u00fac h\u1ecdc ph\u1ea7n.<\/li>\n<li>Ng\u01b0\u1eddi h\u1ecdc c\u1ea7n t\u00e0i li\u1ec7u h\u1ed7 tr\u1ee3 \u00f4n t\u1eadp, \u00f4n thi hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n<h2>L\u01b0u \u00fd khi s\u1eed d\u1ee5ng t\u00e0i li\u1ec7u<\/h2>\n<p>T\u00e0i li\u1ec7u \u0111\u01b0\u1ee3c cung c\u1ea5p nh\u1eb1m h\u1ed7 tr\u1ee3 h\u1ecdc t\u1eadp, luy\u1ec7n t\u1eadp v\u00e0 \u00f4n thi.<\/p>\n<p>T\u00e0i li\u1ec7u \u0111\u00e1p \u00e1n tr\u1eafc nghi\u1ec7m kh\u00f4ng thay th\u1ebf gi\u00e1o tr\u00ecnh, b\u00e0i gi\u1ea3ng, \u0111\u1ec1 c\u01b0\u01a1ng h\u1ecdc ph\u1ea7n ho\u1eb7c c\u00e1c t\u00e0i li\u1ec7u ch\u00ednh th\u1ee9c c\u1ee7a c\u01a1 s\u1edf \u0111\u00e0o t\u1ea1o.<\/p>\n<p>Ng\u01b0\u1eddi h\u1ecdc n\u00ean t\u1ef1 l\u00e0m c\u00e2u h\u1ecfi tr\u01b0\u1edbc khi xem \u0111\u00e1p \u00e1n v\u00e0 \u0111\u1ed1i chi\u1ebfu nh\u1eefng n\u1ed9i dung ch\u01b0a ch\u1eafc ch\u1eafn v\u1edbi gi\u00e1o tr\u00ecnh, b\u00e0i gi\u1ea3ng v\u00e0 t\u00e0i li\u1ec7u do gi\u1ea3ng vi\u00ean cung c\u1ea5p.<\/p>\n<p>Kh\u00f4ng n\u00ean ch\u1ec9 h\u1ecdc thu\u1ed9c \u0111\u00e1p \u00e1n. C\u00e1c n\u1ed9i dung v\u1ec1 Brand Equity, Brand Identity, Brand Image, \u0111\u1ecbnh v\u1ecb, ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u, m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u, truy\u1ec1n th\u00f4ng, \u0111o l\u01b0\u1eddng v\u00e0 t\u00e1i \u0111\u1ecbnh v\u1ecb c\u1ea7n \u0111\u01b0\u1ee3c hi\u1ec3u th\u00f4ng qua t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf.<\/p>\n<p>T\u00ean g\u1ecdi, m\u00f4 h\u00ecnh v\u00e0 c\u00e1ch ph\u00e2n lo\u1ea1i trong qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y kh\u00e1c nhau t\u00f9y gi\u00e1o tr\u00ecnh ho\u1eb7c t\u00e1c gi\u1ea3. V\u1edbi c\u00e2u h\u1ecfi ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t m\u00f4 h\u00ecnh c\u1ee5 th\u1ec3 nh\u01b0 Aaker, Keller ho\u1eb7c m\u1ed9t h\u1ec7 th\u1ed1ng ph\u00e2n lo\u1ea1i ri\u00eang, c\u1ea7n \u01b0u ti\u00ean t\u00e0i li\u1ec7u ch\u00ednh th\u1ee9c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong h\u1ecdc ph\u1ea7n.<\/p>\n<p>C\u00e1c quy \u0111\u1ecbnh v\u1ec1 nh\u00e3n hi\u1ec7u, s\u1edf h\u1eefu tr\u00ed tu\u1ec7, qu\u1ea3ng c\u00e1o, c\u1ea1nh tranh v\u00e0 b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 thay \u0111\u1ed5i theo th\u1eddi gian. Khi \u00e1p d\u1ee5ng v\u00e0o tr\u01b0\u1eddng h\u1ee3p th\u1ef1c t\u1ebf c\u1ea7n \u0111\u1ed1i chi\u1ebfu ngu\u1ed3n ph\u00e1p lu\u1eadt hi\u1ec7n h\u00e0nh.<\/p>\n<p>N\u1ed9i dung t\u1ed5ng quan trong b\u00e0i gi\u1edbi thi\u1ec7u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng theo ki\u1ebfn th\u1ee9c ph\u1ed5 bi\u1ebfn v\u1ec1 Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, kh\u00f4ng \u0111\u01b0\u1ee3c coi l\u00e0 \u0111\u1ec1 c\u01b0\u01a1ng ch\u00ednh th\u1ee9c c\u1ee7a m\u1ed9t h\u1ecdc ph\u1ea7n c\u1ee5 th\u1ec3 t\u1ea1i \u0110\u1ea1i h\u1ecdc Qu\u1ed1c gia H\u00e0 N\u1ed9i v\u00e0 kh\u00f4ng ph\u1ea3i t\u01b0 v\u1ea5n ph\u00e1p l\u00fd v\u1ec1 s\u1edf h\u1eefu tr\u00ed tu\u1ec7 ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h2>K\u1ebft lu\u1eadn v\u1ec1 Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u VNU<\/h2>\n<p>Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u VNU \u2013 \u0110\u00e1p \u00e1n tr\u1eafc nghi\u1ec7m \u0110\u1ea1i h\u1ecdc Qu\u1ed1c gia H\u00e0 N\u1ed9i (File DOCX 51 trang) l\u00e0 t\u00e0i li\u1ec7u h\u1ed7 tr\u1ee3 sinh vi\u00ean luy\u1ec7n t\u1eadp c\u00e2u h\u1ecfi, ki\u1ec3m tra \u0111\u00e1p \u00e1n, h\u1ec7 th\u1ed1ng h\u00f3a ki\u1ebfn th\u1ee9c v\u00e0 h\u1ed7 tr\u1ee3 \u00f4n t\u1eadp, \u00f4n thi hi\u1ec7u qu\u1ea3.<\/p>\n<p>T\u00e0i li\u1ec7u ph\u00f9 h\u1ee3p \u0111\u1ec3 r\u00e0 so\u00e1t c\u00e1c nh\u00f3m ki\u1ebfn th\u1ee9c nh\u01b0 kh\u00e1i ni\u1ec7m th\u01b0\u01a1ng hi\u1ec7u, Brand Identity, Brand Image, Brand Equity, Brand Awareness, Brand Association, Perceived Quality, Brand Loyalty, \u0111\u1ecbnh v\u1ecb, POP, POD, h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n, ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u, Brand Portfolio, Brand Extension, Co-Branding, truy\u1ec1n th\u00f4ng, Digital Branding, Brand Experience, Brand Audit, Brand Tracking v\u00e0 Rebranding.<\/p>\n<p>Vi\u1ec7c k\u1ebft h\u1ee3p t\u00e0i li\u1ec7u tr\u1eafc nghi\u1ec7m v\u1edbi gi\u00e1o tr\u00ecnh, b\u00e0i gi\u1ea3ng, \u0111\u1ec1 c\u01b0\u01a1ng h\u1ecdc ph\u1ea7n v\u00e0 c\u00e1c t\u00ecnh hu\u1ed1ng th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c t\u1ebf gi\u00fap ng\u01b0\u1eddi h\u1ecdc hi\u1ec3u r\u00f5 h\u01a1n c\u00e1ch doanh nghi\u1ec7p x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, h\u1ea1n ch\u1ebf vi\u1ec7c ch\u1ec9 ghi nh\u1edb \u0111\u00e1p \u00e1n m\u1ed9t c\u00e1ch m\u00e1y m\u00f3c.<\/p>\n<p>\ud83d\udc41 Xem tr\u01b0\u1edbc kho\u1ea3ng 20\u201330% n\u1ed9i dung.<\/p>\n<p>\ud83d\udcb3 Thanh to\u00e1n thu\u1eadn ti\u1ec7n qua VNPAY.<\/p>\n<p>\ud83d\udce5 Nh\u1eadn file DOCX \u0111\u1ea7y \u0111\u1ee7 51 trang sau khi thanh to\u00e1n th\u00e0nh c\u00f4ng.<\/p>"},"_links":{"self":[{"href":"https:\/\/docx247.com\/en\/wp-json\/wp\/v2\/product\/8698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/docx247.com\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/docx247.com\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/docx247.com\/en\/wp-json\/wp\/v2\/comments?post=8698"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/docx247.com\/en\/wp-json\/wp\/v2\/media\/8480"}],"wp:attachment":[{"href":"https:\/\/docx247.com\/en\/wp-json\/wp\/v2\/media?parent=8698"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/docx247.com\/en\/wp-json\/wp\/v2\/product_brand?post=8698"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/docx247.com\/en\/wp-json\/wp\/v2\/product_cat?post=8698"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/docx247.com\/en\/wp-json\/wp\/v2\/product_tag?post=8698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}