{"id":8683,"date":"2026-09-15T20:25:36","date_gmt":"2026-09-15T13:25:36","guid":{"rendered":"https:\/\/docx247.com\/?post_type=product&#038;p=8683"},"modified":"2026-09-16T11:11:08","modified_gmt":"2026-09-16T04:11:08","slug":"quan-tri-marketing-vnu","status":"publish","type":"product","link":"https:\/\/docx247.com\/en\/tai-lieu\/quan-tri-marketing-vnu\/","title":{"rendered":"Qu\u1ea3n tr\u1ecb marketing VNU \u2013 \u0110\u00e1p \u00e1n tr\u1eafc nghi\u1ec7m \u0110\u1ea1i h\u1ecdc Qu\u1ed1c gia H\u00e0 N\u1ed9i (File DOCX)"},"content":{"rendered":"<p><strong>\ud83d\udcd8 QU\u1ea2N TR\u1eca MARKETING VNU \u2013 \u0110\u00c1P \u00c1N TR\u1eaeC NGHI\u1ec6M \u0110\u1ea0I H\u1eccC QU\u1ed0C GIA H\u00c0 N\u1ed8I<\/strong><\/p>\n<p><strong>\ud83d\udc41 XEM TR\u01af\u1edaC 20\u201330% N\u1ed8I DUNG<\/strong><\/p>\n<p>Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 xem tr\u01b0\u1edbc kho\u1ea3ng 20\u201330% n\u1ed9i dung c\u1ee7a t\u00e0i li\u1ec7u 151 trang tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh t\u1ea3i b\u1ea3n \u0111\u1ea7y \u0111\u1ee7.<\/p>\n<p>Ph\u1ea7n xem tr\u01b0\u1edbc gi\u00fap ki\u1ec3m tra:<\/p>\n<ul>\n<li>C\u1ea5u tr\u00fac t\u00e0i li\u1ec7u.<\/li>\n<li>C\u00e1ch tr\u00ecnh b\u00e0y.<\/li>\n<li>D\u1ea1ng c\u00e2u h\u1ecfi.<\/li>\n<li>C\u00e1ch b\u1ed1 tr\u00ed \u0111\u00e1p \u00e1n.<\/li>\n<li>M\u1ed9t ph\u1ea7n n\u1ed9i dung th\u1ef1c t\u1ebf c\u1ee7a t\u00e0i li\u1ec7u.<\/li>\n<\/ul>\n<p><strong>\ud83d\udce5 NH\u1eacN FILE DOCX \u0110\u1ea6Y \u0110\u1ee6<\/strong><\/p>\n<p>Sau khi thanh to\u00e1n th\u00e0nh c\u00f4ng, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u1ea3i file DOCX \u0111\u1ea7y \u0111\u1ee7 151 trang v\u1ec1 m\u00e1y \u0111\u1ec3 s\u1eed d\u1ee5ng trong qu\u00e1 tr\u00ecnh h\u1ecdc t\u1eadp, luy\u1ec7n t\u1eadp v\u00e0 \u00f4n thi.<\/p>\n<p><strong>\ud83d\udcb3 THANH TO\u00c1N QUA VNPAY<\/strong><\/p>\n<p>Thanh to\u00e1n nhanh ch\u00f3ng, thu\u1eadn ti\u1ec7n qua VNPAY. Sau khi giao d\u1ecbch th\u00e0nh c\u00f4ng, h\u1ec7 th\u1ed1ng cung c\u1ea5p t\u00e0i li\u1ec7u \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng t\u1ea3i xu\u1ed1ng.<\/p>\n<p><strong>\ud83c\udfaf \u00d4N \u0110\u00daNG TR\u1eccNG T\u00c2M \u2013 TRA C\u1ee8U NHANH \u2013 TI\u1ebeT KI\u1ec6M TH\u1edcI GIAN<\/strong><\/p>\n<p>T\u00e0i li\u1ec7u \u0110\u00e1p \u00e1n tr\u1eafc nghi\u1ec7m Qu\u1ea3n tr\u1ecb marketing VNU \u2013 \u0110\u1ea1i h\u1ecdc Qu\u1ed1c gia H\u00e0 N\u1ed9i g\u1ed3m 151 trang, \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb nh\u1eb1m h\u1ed7 tr\u1ee3 sinh vi\u00ean luy\u1ec7n t\u1eadp c\u00e2u h\u1ecfi, ki\u1ec3m tra \u0111\u00e1p \u00e1n, h\u1ec7 th\u1ed1ng h\u00f3a ki\u1ebfn th\u1ee9c v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, h\u00e0nh vi kh\u00e1ch h\u00e0ng, ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng, l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, \u0111\u1ecbnh v\u1ecb, qu\u1ea3n tr\u1ecb s\u1ea3n ph\u1ea9m, gi\u00e1, ph\u00e2n ph\u1ed1i, truy\u1ec1n th\u00f4ng marketing, th\u01b0\u01a1ng hi\u1ec7u, marketing d\u1ecbch v\u1ee5, marketing s\u1ed1 v\u00e0 ki\u1ec3m so\u00e1t ho\u1ea1t \u0111\u1ed9ng marketing, \u0111\u1ed3ng th\u1eddi h\u1ed7 tr\u1ee3 \u00f4n t\u1eadp, \u00f4n thi hi\u1ec7u qu\u1ea3.<\/p>\n<p>\ud83d\udcca Qu\u1ea3n tr\u1ecb marketing l\u00e0 h\u1ecdc ph\u1ea7n c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng v\u00e0 th\u1ecb tr\u01b0\u1eddng, x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u kh\u00e1ch h\u00e0ng, nghi\u00ean c\u1ee9u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c STP, qu\u1ea3n tr\u1ecb Marketing Mix, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ecbnh gi\u00e1, thi\u1ebft k\u1ebf k\u00eanh ph\u00e2n ph\u1ed1i, truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p, qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng, marketing d\u1ecbch v\u1ee5, marketing s\u1ed1 v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 marketing.<\/p>\n<p>N\u1ed9i dung h\u1ecdc t\u1eadp c\u00f3 th\u1ec3 gi\u00fap ng\u01b0\u1eddi h\u1ecdc hi\u1ec3u c\u00e1ch doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, thi\u1ebft k\u1ebf gi\u00e1 tr\u1ecb ph\u00f9 h\u1ee3p, x\u00e2y d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh, ph\u1ed1i h\u1ee3p c\u00e1c c\u00f4ng c\u1ee5 marketing v\u00e0 duy tr\u00ec quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<p>T\u00e0i li\u1ec7u g\u1ed3m 151 trang, ph\u00f9 h\u1ee3p \u0111\u1ec3 ng\u01b0\u1eddi h\u1ecdc chia nh\u1ecf theo t\u1eebng nh\u00f3m ki\u1ebfn th\u1ee9c, luy\u1ec7n t\u1eadp c\u00e2u h\u1ecfi tr\u1eafc nghi\u1ec7m, \u0111\u1ed1i chi\u1ebfu \u0111\u00e1p \u00e1n v\u00e0 nh\u1eadn di\u1ec7n nh\u1eefng n\u1ed9i dung c\u00f2n ch\u01b0a ch\u1eafc tr\u01b0\u1edbc khi ki\u1ec3m tra ho\u1eb7c thi k\u1ebft th\u00fac h\u1ecdc ph\u1ea7n.<\/p>\n<p><strong>\u2705 T\u00c0I LI\u1ec6U H\u1ed6 TR\u1ee2:<\/strong><\/p>\n<ul>\n<li>Luy\u1ec7n t\u1eadp c\u00e2u h\u1ecfi tr\u1eafc nghi\u1ec7m theo t\u1eebng nh\u00f3m ki\u1ebfn th\u1ee9c.<\/li>\n<li>Ki\u1ec3m tra v\u00e0 \u0111\u1ed1i chi\u1ebfu \u0111\u00e1p \u00e1n nhanh ch\u00f3ng.<\/li>\n<li>H\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c Qu\u1ea3n tr\u1ecb marketing.<\/li>\n<li>C\u1ee7ng c\u1ed1 kh\u00e1i ni\u1ec7m marketing.<\/li>\n<li>\u00d4n t\u1eadp nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 c\u1ea7u.<\/li>\n<li>H\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c v\u1ec1 gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng.<\/li>\n<li>C\u1ee7ng c\u1ed1 s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 l\u00f2ng trung th\u00e0nh.<\/li>\n<li>\u00d4n t\u1eadp m\u00f4i tr\u01b0\u1eddng marketing.<\/li>\n<li>H\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c v\u1ec1 nghi\u00ean c\u1ee9u marketing.<\/li>\n<li>C\u1ee7ng c\u1ed1 h\u1ec7 th\u1ed1ng th\u00f4ng tin marketing.<\/li>\n<li>\u00d4n t\u1eadp h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n<li>H\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c v\u1ec1 qu\u00e1 tr\u00ecnh quy\u1ebft \u0111\u1ecbnh mua.<\/li>\n<li>C\u1ee7ng c\u1ed1 th\u1ecb tr\u01b0\u1eddng t\u1ed5 ch\u1ee9c.<\/li>\n<li>\u00d4n t\u1eadp ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng.<\/li>\n<li>H\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c v\u1ec1 l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.<\/li>\n<li>C\u1ee7ng c\u1ed1 \u0111\u1ecbnh v\u1ecb.<\/li>\n<li>\u00d4n t\u1eadp chi\u1ebfn l\u01b0\u1ee3c STP.<\/li>\n<li>H\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c v\u1ec1 Marketing Mix.<\/li>\n<li>C\u1ee7ng c\u1ed1 qu\u1ea3n tr\u1ecb s\u1ea3n ph\u1ea9m.<\/li>\n<li>\u00d4n t\u1eadp danh m\u1ee5c v\u00e0 d\u00f2ng s\u1ea3n ph\u1ea9m.<\/li>\n<li>H\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c v\u1ec1 chu k\u1ef3 s\u1ed1ng s\u1ea3n ph\u1ea9m.<\/li>\n<li>C\u1ee7ng c\u1ed1 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi.<\/li>\n<li>\u00d4n t\u1eadp qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>H\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c v\u1ec1 bao b\u00ec v\u00e0 nh\u00e3n hi\u1ec7u.<\/li>\n<li>C\u1ee7ng c\u1ed1 qu\u1ea3n tr\u1ecb gi\u00e1.<\/li>\n<li>\u00d4n t\u1eadp ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1.<\/li>\n<li>H\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c v\u1ec1 k\u00eanh ph\u00e2n ph\u1ed1i.<\/li>\n<li>C\u1ee7ng c\u1ed1 b\u00e1n bu\u00f4n v\u00e0 b\u00e1n l\u1ebb.<\/li>\n<li>\u00d4n t\u1eadp logistics marketing.<\/li>\n<li>H\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c v\u1ec1 truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p.<\/li>\n<li>C\u1ee7ng c\u1ed1 qu\u1ea3ng c\u00e1o.<\/li>\n<li>\u00d4n t\u1eadp khuy\u1ebfn m\u1ea1i.<\/li>\n<li>H\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c v\u1ec1 quan h\u1ec7 c\u00f4ng ch\u00fang.<\/li>\n<li>C\u1ee7ng c\u1ed1 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n.<\/li>\n<li>\u00d4n t\u1eadp marketing tr\u1ef1c ti\u1ebfp.<\/li>\n<li>H\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c v\u1ec1 digital marketing.<\/li>\n<li>C\u1ee7ng c\u1ed1 social media marketing.<\/li>\n<li>\u00d4n t\u1eadp content marketing.<\/li>\n<li>H\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c v\u1ec1 CRM.<\/li>\n<li>C\u1ee7ng c\u1ed1 marketing d\u1ecbch v\u1ee5.<\/li>\n<li>\u00d4n t\u1eadp marketing qu\u1ed1c t\u1ebf.<\/li>\n<li>H\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c marketing.<\/li>\n<li>C\u1ee7ng c\u1ed1 marketing b\u1ec1n v\u1eefng.<\/li>\n<li>\u00d4n t\u1eadp l\u1eadp k\u1ebf ho\u1ea1ch marketing.<\/li>\n<li>H\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c v\u1ec1 ng\u00e2n s\u00e1ch marketing.<\/li>\n<li>C\u1ee7ng c\u1ed1 KPI marketing.<\/li>\n<li>R\u00e8n k\u1ef9 n\u0103ng ph\u00e2n t\u00edch t\u00ecnh hu\u1ed1ng marketing.<\/li>\n<li>Nh\u1eadn di\u1ec7n nh\u1eefng ph\u1ea7n ki\u1ebfn th\u1ee9c c\u00f2n y\u1ebfu.<\/li>\n<li>Ti\u1ebft ki\u1ec7m th\u1eddi gian t\u1ef1 t\u1ed5ng h\u1ee3p c\u00e2u h\u1ecfi v\u00e0 \u0111\u00e1p \u00e1n.<\/li>\n<li>H\u1ed7 tr\u1ee3 \u00f4n t\u1eadp, \u00f4n thi hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n<p><strong>\ud83d\udcc4 FILE DOCX 151 TRANG THU\u1eacN TI\u1ec6N S\u1eec D\u1ee4NG<\/strong><\/p>\n<p>T\u00e0i li\u1ec7u \u0111\u01b0\u1ee3c cung c\u1ea5p d\u01b0\u1edbi \u0111\u1ecbnh d\u1ea1ng DOCX g\u1ed3m 151 trang, thu\u1eadn ti\u1ec7n \u0111\u1ec3:<\/p>\n<ul>\n<li>T\u1ea3i v\u00e0 l\u01b0u tr\u1eef tr\u00ean m\u00e1y t\u00ednh.<\/li>\n<li>T\u00ecm ki\u1ebfm nhanh t\u1eeb kh\u00f3a.<\/li>\n<li>Tra c\u1ee9u c\u00e2u h\u1ecfi v\u00e0 \u0111\u00e1p \u00e1n.<\/li>\n<li>Tra c\u1ee9u c\u00e1c kh\u00e1i ni\u1ec7m Qu\u1ea3n tr\u1ecb marketing.<\/li>\n<li>S\u1eed d\u1ee5ng b\u1eb1ng Microsoft Word ho\u1eb7c ph\u1ea7n m\u1ec1m h\u1ed7 tr\u1ee3 DOCX.<\/li>\n<li>\u0110\u00e1nh d\u1ea5u nh\u1eefng c\u00e2u th\u01b0\u1eddng tr\u1ea3 l\u1eddi sai.<\/li>\n<li>Chia n\u1ed9i dung th\u00e0nh t\u1eebng nh\u00f3m ch\u1ee7 \u0111\u1ec1 \u0111\u1ec3 \u00f4n t\u1eadp.<\/li>\n<li>Ghi ch\u00fa c\u00e1c m\u00f4 h\u00ecnh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ea7n xem l\u1ea1i.<\/li>\n<li>\u00d4n t\u1eadp nhi\u1ec1u l\u1ea7n khi c\u1ea7n.<\/li>\n<\/ul>\n<p><strong>\ud83c\udf93 T\u00c0I LI\u1ec6U PH\u00d9 H\u1ee2P V\u1edaI:<\/strong><\/p>\n<ul>\n<li>Sinh vi\u00ean \u0110\u1ea1i h\u1ecdc Qu\u1ed1c gia H\u00e0 N\u1ed9i \u0111ang h\u1ecdc m\u00f4n Qu\u1ea3n tr\u1ecb marketing.<\/li>\n<li>Sinh vi\u00ean ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh.<\/li>\n<li>Sinh vi\u00ean ng\u00e0nh Marketing.<\/li>\n<li>Sinh vi\u00ean ng\u00e0nh Kinh t\u1ebf.<\/li>\n<li>Sinh vi\u00ean ng\u00e0nh Kinh doanh qu\u1ed1c t\u1ebf.<\/li>\n<li>Sinh vi\u00ean ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i.<\/li>\n<li>Sinh vi\u00ean c\u00e1c ng\u00e0nh c\u00f3 h\u1ecdc ki\u1ebfn th\u1ee9c marketing.<\/li>\n<li>Sinh vi\u00ean c\u1ea7n c\u1ee7ng c\u1ed1 ki\u1ebfn th\u1ee9c qu\u1ea3n tr\u1ecb th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng.<\/li>\n<li>Sinh vi\u00ean c\u1ea7n luy\u1ec7n t\u1eadp c\u00e2u h\u1ecfi tr\u1eafc nghi\u1ec7m.<\/li>\n<li>Sinh vi\u00ean c\u1ea7n ki\u1ec3m tra v\u00e0 \u0111\u1ed1i chi\u1ebfu \u0111\u00e1p \u00e1n.<\/li>\n<li>Sinh vi\u00ean chu\u1ea9n b\u1ecb ki\u1ec3m tra gi\u1eefa k\u1ef3.<\/li>\n<li>Sinh vi\u00ean chu\u1ea9n b\u1ecb thi k\u1ebft th\u00fac h\u1ecdc ph\u1ea7n.<\/li>\n<li>Ng\u01b0\u1eddi h\u1ecdc c\u1ea7n t\u00e0i li\u1ec7u h\u1ed7 tr\u1ee3 \u00f4n t\u1eadp, \u00f4n thi hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n<p><strong>\ud83d\udd0e T\u1eea KH\u00d3A LI\u00caN QUAN:<\/strong><\/p>\n<ul>\n<li>VNU<\/li>\n<li>\u0110\u1ea1i h\u1ecdc Qu\u1ed1c gia H\u00e0 N\u1ed9i<\/li>\n<li>Qu\u1ea3n tr\u1ecb marketing VNU<\/li>\n<li>Qu\u1ea3n tr\u1ecb marketing VNU \u0111\u00e1p \u00e1n<\/li>\n<li>m\u00f4n Qu\u1ea3n tr\u1ecb marketing VNU<\/li>\n<li>\u0111\u00e1p \u00e1n m\u00f4n Qu\u1ea3n tr\u1ecb marketing VNU<\/li>\n<li>\u0111\u00e1p \u00e1n Qu\u1ea3n tr\u1ecb marketing VNU<\/li>\n<li>tr\u1eafc nghi\u1ec7m Qu\u1ea3n tr\u1ecb marketing VNU<\/li>\n<li>\u0111\u00e1p \u00e1n tr\u1eafc nghi\u1ec7m Qu\u1ea3n tr\u1ecb marketing VNU<\/li>\n<li>tr\u1eafc nghi\u1ec7m m\u00f4n Qu\u1ea3n tr\u1ecb marketing VNU<\/li>\n<li>Qu\u1ea3n tr\u1ecb marketing \u0110\u1ea1i h\u1ecdc Qu\u1ed1c gia H\u00e0 N\u1ed9i<\/li>\n<li>Qu\u1ea3n tr\u1ecb marketing \u0110\u1ea1i h\u1ecdc Qu\u1ed1c gia H\u00e0 N\u1ed9i \u0111\u00e1p \u00e1n<\/li>\n<li>m\u00f4n Qu\u1ea3n tr\u1ecb marketing \u0110\u1ea1i h\u1ecdc Qu\u1ed1c gia H\u00e0 N\u1ed9i<\/li>\n<li>\u0111\u00e1p \u00e1n m\u00f4n Qu\u1ea3n tr\u1ecb marketing \u0110\u1ea1i h\u1ecdc Qu\u1ed1c gia H\u00e0 N\u1ed9i<\/li>\n<li>\u0111\u00e1p \u00e1n Qu\u1ea3n tr\u1ecb marketing \u0110\u1ea1i h\u1ecdc Qu\u1ed1c gia H\u00e0 N\u1ed9i<\/li>\n<li>tr\u1eafc nghi\u1ec7m Qu\u1ea3n tr\u1ecb marketing \u0110\u1ea1i h\u1ecdc Qu\u1ed1c gia H\u00e0 N\u1ed9i<\/li>\n<li>\u0111\u00e1p \u00e1n tr\u1eafc nghi\u1ec7m Qu\u1ea3n tr\u1ecb marketing \u0110\u1ea1i h\u1ecdc Qu\u1ed1c gia H\u00e0 N\u1ed9i<\/li>\n<li>tr\u1eafc nghi\u1ec7m m\u00f4n Qu\u1ea3n tr\u1ecb marketing \u0110\u1ea1i h\u1ecdc Qu\u1ed1c gia H\u00e0 N\u1ed9i<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\ud83d\udcd8 \u0110\u00e1p \u00e1n tr\u1eafc nghi\u1ec7m Qu\u1ea3n tr\u1ecb marketing VNU \u2013 \u0110\u1ea1i h\u1ecdc Qu\u1ed1c gia H\u00e0 N\u1ed9i (File DOCX 151 trang).<\/p>\n<p>\u2705 H\u1ed7 tr\u1ee3 luy\u1ec7n t\u1eadp c\u00e2u h\u1ecfi, ki\u1ec3m tra \u0111\u00e1p \u00e1n, h\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c Qu\u1ea3n tr\u1ecb marketing v\u00e0 h\u1ed7 tr\u1ee3 \u00f4n t\u1eadp, \u00f4n thi hi\u1ec7u qu\u1ea3.<\/p>\n<p>\ud83d\udc41 Xem tr\u01b0\u1edbc kho\u1ea3ng 20\u201330% n\u1ed9i dung c\u1ee7a to\u00e0n b\u1ed9 t\u00e0i li\u1ec7u.<\/p>\n<p>\ud83d\udcb3 Thanh to\u00e1n thu\u1eadn ti\u1ec7n qua VNPAY.<\/p>\n<p>\ud83d\udce5 Nh\u1eadn file DOCX \u0111\u1ea7y \u0111\u1ee7 sau khi thanh to\u00e1n th\u00e0nh c\u00f4ng.<\/p>\n","protected":false},"featured_media":8480,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[314],"product_cat":[25,62,66,134],"product_tag":[5431,6338,6328,6339,6329,6340,6330,6341,6331,6342,6332,6343,6333,6334,6335,6336,4642,6337],"class_list":["post-8683","product","type-product","status-publish","has-post-thumbnail","product_brand-docx247-com","product_cat-kinh-te-quan-tri","product_cat-de-cuong-on-tap-de-thi","product_cat-dap-an-trac-nghiem","product_cat-dai-hoc-quoc-gia-ha-noi","product_tag-dai-hoc-quoc-gia-ha-noi","product_tag-mon-quan-tri-marketing-dai-hoc-quoc-gia-ha-noi","product_tag-quan-tri-marketing-vnu","product_tag-dap-an-mon-quan-tri-marketing-dai-hoc-quoc-gia-ha-noi","product_tag-quan-tri-marketing-vnu-dap-an","product_tag-dap-an-quan-tri-marketing-dai-hoc-quoc-gia-ha-noi","product_tag-mon-quan-tri-marketing-vnu","product_tag-trac-nghiem-quan-tri-marketing-dai-hoc-quoc-gia-ha-noi","product_tag-dap-an-mon-quan-tri-marketing-vnu","product_tag-dap-an-trac-nghiem-quan-tri-marketing-dai-hoc-quoc-gia-ha-noi","product_tag-dap-an-quan-tri-marketing-vnu","product_tag-trac-nghiem-mon-quan-tri-marketing-dai-hoc-quoc-gia-ha-noi","product_tag-trac-nghiem-quan-tri-marketing-vnu","product_tag-dap-an-trac-nghiem-quan-tri-marketing-vnu","product_tag-trac-nghiem-mon-quan-tri-marketing-vnu","product_tag-quan-tri-marketing-dai-hoc-quoc-gia-ha-noi","product_tag-vnu","product_tag-quan-tri-marketing-dai-hoc-quoc-gia-ha-noi-dap-an","first","instock","downloadable","virtual","purchasable","product-type-simple"],"acf":{"document_info":{"filetype":"docx","page_count":"151","other_info":[{"title":"Lo\u1ea1i t\u00e0i li\u1ec7u","description":"\u0110\u00e1p \u00e1n tr\u1eafc nghi\u1ec7m"},{"title":"D\u00e0nh cho","description":"Sinh vi\u00ean \u0110\u1ea1i h\u1ecdc Qu\u1ed1c gia H\u00e0 N\u1ed9i (VNU)"},{"title":"M\u00e3 h\u1ecdc ph\u1ea7n","description":"[L\u1ea4Y M\u00c3 H\u1eccC PH\u1ea6N TH\u1ef0C T\u1ebe]"},{"title":"S\u1ed1 t\u00edn ch\u1ec9","description":"[L\u1ea4Y S\u1ed0 T\u00cdN CH\u1ec8 TH\u1ef0C T\u1ebe]"},{"title":"\u0110\u1ecbnh d\u1ea1ng t\u00e0i li\u1ec7u","description":"DOCX"},{"title":"S\u1ed1 trang","description":"151 trang"},{"title":"Xem tr\u01b0\u1edbc","description":"Kho\u1ea3ng 20\u201330% n\u1ed9i dung c\u1ee7a to\u00e0n b\u1ed9 t\u00e0i li\u1ec7u"},{"title":"Thanh to\u00e1n","description":"VNPAY"},{"title":"Ngu\u1ed3n","description":"DOCX247.COM"}]},"document_demo":8684,"additional_content":"<h2>Qu\u1ea3n tr\u1ecb marketing VNU \u2013 N\u1ed9i dung tr\u1ecdng t\u00e2m<\/h2>\n<p>Qu\u1ea3n tr\u1ecb marketing gi\u00fap ng\u01b0\u1eddi h\u1ecdc hi\u1ec3u c\u00e1ch doanh nghi\u1ec7p ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng, thi\u1ebft k\u1ebf gi\u00e1 tr\u1ecb, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ph\u1ed1i h\u1ee3p c\u00e1c c\u00f4ng c\u1ee5 marketing \u0111\u1ec3 \u0111\u1ea1t m\u1ee5c ti\u00eau kinh doanh.<\/p>\n<p>T\u00e0i li\u1ec7u \u0110\u00e1p \u00e1n tr\u1eafc nghi\u1ec7m Qu\u1ea3n tr\u1ecb marketing VNU g\u1ed3m 151 trang, h\u1ed7 tr\u1ee3 sinh vi\u00ean luy\u1ec7n t\u1eadp c\u00e2u h\u1ecfi, ki\u1ec3m tra ki\u1ebfn th\u1ee9c, \u0111\u1ed1i chi\u1ebfu \u0111\u00e1p \u00e1n v\u00e0 h\u1ed7 tr\u1ee3 \u00f4n t\u1eadp, \u00f4n thi hi\u1ec7u qu\u1ea3.<\/p>\n<h3>1. Kh\u00e1i ni\u1ec7m marketing<\/h3>\n<p>Marketing c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 qu\u00e1 tr\u00ecnh t\u1ea1o ra, truy\u1ec1n th\u00f4ng, cung c\u1ea5p v\u00e0 trao \u0111\u1ed5i gi\u00e1 tr\u1ecb nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c b\u00ean li\u00ean quan.<\/p>\n<h3>2. Kh\u00e1i ni\u1ec7m qu\u1ea3n tr\u1ecb marketing<\/h3>\n<p>Qu\u1ea3n tr\u1ecb marketing li\u00ean quan \u0111\u1ebfn:<\/p>\n<ul>\n<li>Ph\u00e2n t\u00edch.<\/li>\n<li>Ho\u1ea1ch \u0111\u1ecbnh.<\/li>\n<li>T\u1ed5 ch\u1ee9c.<\/li>\n<li>Th\u1ef1c hi\u1ec7n.<\/li>\n<li>Ki\u1ec3m so\u00e1t.<\/li>\n<\/ul>\n<p>c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<h3>3. Nhu c\u1ea7u<\/h3>\n<p>Need ph\u1ea3n \u00e1nh tr\u1ea1ng th\u00e1i thi\u1ebfu h\u1ee5t m\u00e0 con ng\u01b0\u1eddi c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n<h3>4. Mong mu\u1ed1n<\/h3>\n<p>Want l\u00e0 c\u00e1ch m\u1ed9t nhu c\u1ea7u \u0111\u01b0\u1ee3c bi\u1ec3u hi\u1ec7n d\u01b0\u1edbi \u1ea3nh h\u01b0\u1edfng c\u1ee7a:<\/p>\n<ul>\n<li>V\u0103n h\u00f3a.<\/li>\n<li>C\u00e1 nh\u00e2n.<\/li>\n<li>B\u1ed1i c\u1ea3nh x\u00e3 h\u1ed9i.<\/li>\n<\/ul>\n<h3>5. C\u1ea7u<\/h3>\n<p>Demand c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 mong mu\u1ed1n \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi kh\u1ea3 n\u0103ng v\u00e0 \u00fd \u0111\u1ecbnh mua.<\/p>\n<h3>6. S\u1ea3n ph\u1ea9m<\/h3>\n<p>Product c\u00f3 th\u1ec3 l\u00e0:<\/p>\n<ul>\n<li>H\u00e0ng h\u00f3a.<\/li>\n<li>D\u1ecbch v\u1ee5.<\/li>\n<li>\u00dd t\u01b0\u1edfng.<\/li>\n<li>Tr\u1ea3i nghi\u1ec7m.<\/li>\n<li>Gi\u1ea3i ph\u00e1p.<\/li>\n<\/ul>\n<p>\u0111\u01b0\u1ee3c cung c\u1ea5p nh\u1eb1m th\u1ecfa m\u00e3n nhu c\u1ea7u.<\/p>\n<h3>7. Gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng<\/h3>\n<p>Customer Value ph\u1ea3n \u00e1nh s\u1ef1 \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 l\u1ee3i \u00edch nh\u1eadn \u0111\u01b0\u1ee3c so v\u1edbi chi ph\u00ed b\u1ecf ra.<\/p>\n<h3>8. S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/h3>\n<p>Satisfaction c\u00f3 th\u1ec3 h\u00ecnh th\u00e0nh t\u1eeb s\u1ef1 so s\u00e1nh gi\u1eefa:<\/p>\n<ul>\n<li>K\u1ef3 v\u1ecdng.<\/li>\n<li>K\u1ebft qu\u1ea3 th\u1ef1c t\u1ebf c\u1ea3m nh\u1eadn.<\/li>\n<\/ul>\n<h3>9. L\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng<\/h3>\n<p>Loyalty c\u00f3 th\u1ec3 th\u1ec3 hi\u1ec7n qua:<\/p>\n<ul>\n<li>Mua l\u1ea1i.<\/li>\n<li>Ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng.<\/li>\n<li>Gi\u1edbi thi\u1ec7u.<\/li>\n<li>\u00cdt chuy\u1ec3n sang \u0111\u1ed1i th\u1ee7.<\/li>\n<\/ul>\n<h3>10. Trao \u0111\u1ed5i<\/h3>\n<p>Exchange x\u1ea3y ra khi c\u00e1c b\u00ean cung c\u1ea5p gi\u00e1 tr\u1ecb cho nhau nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i \u00edch mong mu\u1ed1n.<\/p>\n<h3>11. Th\u1ecb tr\u01b0\u1eddng<\/h3>\n<p>Market c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem l\u00e0 t\u1eadp h\u1ee3p nh\u1eefng ng\u01b0\u1eddi mua hi\u1ec7n t\u1ea1i v\u00e0 ti\u1ec1m n\u0103ng c\u00f3:<\/p>\n<ul>\n<li>Nhu c\u1ea7u.<\/li>\n<li>Kh\u1ea3 n\u0103ng.<\/li>\n<li>Mong mu\u1ed1n trao \u0111\u1ed5i.<\/li>\n<\/ul>\n<h3>12. \u0110\u1ecbnh h\u01b0\u1edbng s\u1ea3n xu\u1ea5t<\/h3>\n<p>Production Concept nh\u1ea5n m\u1ea1nh:<\/p>\n<ul>\n<li>Hi\u1ec7u qu\u1ea3 s\u1ea3n xu\u1ea5t.<\/li>\n<li>Kh\u1ea3 n\u0103ng ph\u00e2n ph\u1ed1i r\u1ed9ng.<\/li>\n<li>Chi ph\u00ed th\u1ea5p.<\/li>\n<\/ul>\n<h3>13. \u0110\u1ecbnh h\u01b0\u1edbng s\u1ea3n ph\u1ea9m<\/h3>\n<p>Product Concept nh\u1ea5n m\u1ea1nh:<\/p>\n<ul>\n<li>Ch\u1ea5t l\u01b0\u1ee3ng.<\/li>\n<li>T\u00ednh n\u0103ng.<\/li>\n<li>C\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m.<\/li>\n<\/ul>\n<h3>14. \u0110\u1ecbnh h\u01b0\u1edbng b\u00e1n h\u00e0ng<\/h3>\n<p>Selling Concept t\u1eadp trung m\u1ea1nh v\u00e0o:<\/p>\n<ul>\n<li>B\u00e1n h\u00e0ng.<\/li>\n<li>Khuy\u1ebfn m\u1ea1i.<\/li>\n<li>Thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<h3>15. \u0110\u1ecbnh h\u01b0\u1edbng marketing<\/h3>\n<p>Marketing Concept b\u1eaft \u0111\u1ea7u t\u1eeb:<\/p>\n<ul>\n<li>Nhu c\u1ea7u kh\u00e1ch h\u00e0ng.<\/li>\n<li>Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.<\/li>\n<li>Gi\u00e1 tr\u1ecb t\u1ed1t h\u01a1n \u0111\u1ed1i th\u1ee7.<\/li>\n<\/ul>\n<h3>16. Marketing x\u00e3 h\u1ed9i<\/h3>\n<p>Societal Marketing c\u00e2n nh\u1eafc \u0111\u1ed3ng th\u1eddi:<\/p>\n<ul>\n<li>Nhu c\u1ea7u kh\u00e1ch h\u00e0ng.<\/li>\n<li>M\u1ee5c ti\u00eau doanh nghi\u1ec7p.<\/li>\n<li>L\u1ee3i \u00edch d\u00e0i h\u1ea1n c\u1ee7a x\u00e3 h\u1ed9i.<\/li>\n<\/ul>\n<h3>17. Marketing quan h\u1ec7<\/h3>\n<p>Relationship Marketing h\u01b0\u1edbng t\u1edbi x\u00e2y d\u1ef1ng quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi:<\/p>\n<ul>\n<li>Kh\u00e1ch h\u00e0ng.<\/li>\n<li>\u0110\u1ed1i t\u00e1c.<\/li>\n<li>Nh\u00e0 cung c\u1ea5p.<\/li>\n<li>C\u00e1c b\u00ean li\u00ean quan.<\/li>\n<\/ul>\n<h3>18. Customer Lifetime Value<\/h3>\n<p>CLV ph\u1ea3n \u00e1nh gi\u00e1 tr\u1ecb kinh t\u1ebf d\u1ef1 ki\u1ebfn c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng trong to\u00e0n b\u1ed9 th\u1eddi gian quan h\u1ec7 v\u1edbi doanh nghi\u1ec7p.<\/p>\n<h3>19. Customer Equity<\/h3>\n<p>Customer Equity ph\u1ea3n \u00e1nh t\u1ed5ng gi\u00e1 tr\u1ecb d\u00e0i h\u1ea1n c\u1ee7a c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng theo c\u00e1ch \u0111o ph\u00f9 h\u1ee3p.<\/p>\n<h3>20. M\u00f4i tr\u01b0\u1eddng marketing<\/h3>\n<p>C\u00f3 th\u1ec3 chia th\u00e0nh:<\/p>\n<ul>\n<li>M\u00f4i tr\u01b0\u1eddng vi m\u00f4.<\/li>\n<li>M\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4.<\/li>\n<\/ul>\n<h3>21. M\u00f4i tr\u01b0\u1eddng vi m\u00f4<\/h3>\n<p>C\u00f3 th\u1ec3 g\u1ed3m:<\/p>\n<ul>\n<li>Doanh nghi\u1ec7p.<\/li>\n<li>Nh\u00e0 cung c\u1ea5p.<\/li>\n<li>Trung gian.<\/li>\n<li>Kh\u00e1ch h\u00e0ng.<\/li>\n<li>\u0110\u1ed1i th\u1ee7.<\/li>\n<li>C\u00f4ng ch\u00fang.<\/li>\n<\/ul>\n<h3>22. M\u00f4i tr\u01b0\u1eddng nh\u00e2n kh\u1ea9u h\u1ecdc<\/h3>\n<p>C\u00e1c y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 g\u1ed3m:<\/p>\n<ul>\n<li>Quy m\u00f4 d\u00e2n s\u1ed1.<\/li>\n<li>Tu\u1ed5i.<\/li>\n<li>C\u01a1 c\u1ea5u gia \u0111\u00ecnh.<\/li>\n<li>Ph\u00e2n b\u1ed1 d\u00e2n c\u01b0.<\/li>\n<li>Tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n.<\/li>\n<\/ul>\n<h3>23. M\u00f4i tr\u01b0\u1eddng kinh t\u1ebf<\/h3>\n<p>C\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng th\u00f4ng qua:<\/p>\n<ul>\n<li>Thu nh\u1eadp.<\/li>\n<li>L\u1ea1m ph\u00e1t.<\/li>\n<li>L\u00e3i su\u1ea5t.<\/li>\n<li>S\u1ee9c mua.<\/li>\n<li>Th\u1ea5t nghi\u1ec7p.<\/li>\n<\/ul>\n<h3>24. M\u00f4i tr\u01b0\u1eddng t\u1ef1 nhi\u00ean<\/h3>\n<p>Marketing c\u1ea7n quan t\u00e2m:<\/p>\n<ul>\n<li>T\u00e0i nguy\u00ean.<\/li>\n<li>N\u0103ng l\u01b0\u1ee3ng.<\/li>\n<li>Bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu.<\/li>\n<li>Y\u00eau c\u1ea7u m\u00f4i tr\u01b0\u1eddng.<\/li>\n<li>Ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/li>\n<\/ul>\n<h3>25. M\u00f4i tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7<\/h3>\n<p>C\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3:<\/p>\n<ul>\n<li>T\u1ea1o s\u1ea3n ph\u1ea9m m\u1edbi.<\/li>\n<li>Thay \u0111\u1ed5i h\u00e0nh vi kh\u00e1ch h\u00e0ng.<\/li>\n<li>Thay \u0111\u1ed5i k\u00eanh ph\u00e2n ph\u1ed1i.<\/li>\n<li>T\u1ea1o ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n th\u00f4ng m\u1edbi.<\/li>\n<\/ul>\n<h3>26. M\u00f4i tr\u01b0\u1eddng ch\u00ednh tr\u1ecb \u2013 ph\u00e1p lu\u1eadt<\/h3>\n<p>Doanh nghi\u1ec7p c\u1ea7n xem x\u00e9t:<\/p>\n<ul>\n<li>Lu\u1eadt.<\/li>\n<li>Ch\u00ednh s\u00e1ch.<\/li>\n<li>Quy \u0111\u1ecbnh qu\u1ea3ng c\u00e1o.<\/li>\n<li>Quy\u1ec1n ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n<li>Quy \u0111\u1ecbnh c\u1ea1nh tranh.<\/li>\n<\/ul>\n<h3>27. M\u00f4i tr\u01b0\u1eddng v\u0103n h\u00f3a<\/h3>\n<p>V\u0103n h\u00f3a \u1ea3nh h\u01b0\u1edfng t\u1edbi:<\/p>\n<ul>\n<li>Gi\u00e1 tr\u1ecb.<\/li>\n<li>Ni\u1ec1m tin.<\/li>\n<li>Th\u00e1i \u0111\u1ed9.<\/li>\n<li>H\u00e0nh vi mua.<\/li>\n<li>C\u00e1ch ti\u1ebfp nh\u1eadn truy\u1ec1n th\u00f4ng.<\/li>\n<\/ul>\n<h3>28. Ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng marketing<\/h3>\n<p>Doanh nghi\u1ec7p c\u1ea7n nh\u1eadn di\u1ec7n:<\/p>\n<ul>\n<li>C\u01a1 h\u1ed9i.<\/li>\n<li>\u0110e d\u1ecda.<\/li>\n<li>Xu h\u01b0\u1edbng.<\/li>\n<li>Thay \u0111\u1ed5i trong nhu c\u1ea7u.<\/li>\n<\/ul>\n<h3>29. H\u1ec7 th\u1ed1ng th\u00f4ng tin marketing<\/h3>\n<p>Marketing Information System h\u1ed7 tr\u1ee3:<\/p>\n<ul>\n<li>Thu th\u1eadp.<\/li>\n<li>Ph\u00e2n t\u00edch.<\/li>\n<li>L\u01b0u tr\u1eef.<\/li>\n<li>Ph\u00e2n ph\u1ed1i th\u00f4ng tin.<\/li>\n<\/ul>\n<h3>30. D\u1eef li\u1ec7u n\u1ed9i b\u1ed9<\/h3>\n<p>C\u00f3 th\u1ec3 g\u1ed3m:<\/p>\n<ul>\n<li>Doanh s\u1ed1.<\/li>\n<li>\u0110\u01a1n h\u00e0ng.<\/li>\n<li>Chi ph\u00ed.<\/li>\n<li>Kh\u00e1ch h\u00e0ng.<\/li>\n<li>T\u1ed3n kho.<\/li>\n<li>Ph\u1ea3n h\u1ed3i.<\/li>\n<\/ul>\n<h3>31. Marketing Intelligence<\/h3>\n<p>Marketing Intelligence thu th\u1eadp th\u00f4ng tin th\u01b0\u1eddng xuy\u00ean v\u1ec1:<\/p>\n<ul>\n<li>Th\u1ecb tr\u01b0\u1eddng.<\/li>\n<li>\u0110\u1ed1i th\u1ee7.<\/li>\n<li>Kh\u00e1ch h\u00e0ng.<\/li>\n<li>Xu h\u01b0\u1edbng.<\/li>\n<\/ul>\n<h3>32. Nghi\u00ean c\u1ee9u marketing<\/h3>\n<p>Marketing Research l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin nh\u1eb1m gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1 marketing c\u1ee5 th\u1ec3.<\/p>\n<h3>33. Quy tr\u00ecnh nghi\u00ean c\u1ee9u marketing<\/h3>\n<p>C\u00f3 th\u1ec3 g\u1ed3m:<\/p>\n<ol>\n<li>X\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1.<\/li>\n<li>X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch.<\/li>\n<li>Thu th\u1eadp d\u1eef li\u1ec7u.<\/li>\n<li>Ph\u00e2n t\u00edch.<\/li>\n<li>B\u00e1o c\u00e1o k\u1ebft qu\u1ea3.<\/li>\n<\/ol>\n<h3>34. D\u1eef li\u1ec7u s\u01a1 c\u1ea5p<\/h3>\n<p>Primary Data \u0111\u01b0\u1ee3c thu th\u1eadp m\u1edbi cho m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u hi\u1ec7n t\u1ea1i.<\/p>\n<h3>35. D\u1eef li\u1ec7u th\u1ee9 c\u1ea5p<\/h3>\n<p>Secondary Data l\u00e0 d\u1eef li\u1ec7u \u0111\u00e3 t\u1ed3n t\u1ea1i t\u1eeb tr\u01b0\u1edbc v\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u1ea1i cho m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u.<\/p>\n<h3>36. Nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh<\/h3>\n<p>C\u00f3 th\u1ec3 s\u1eed d\u1ee5ng:<\/p>\n<ul>\n<li>Ph\u1ecfng v\u1ea5n s\u00e2u.<\/li>\n<li>Focus Group.<\/li>\n<li>Quan s\u00e1t.<\/li>\n<li>Nghi\u00ean c\u1ee9u t\u00ecnh hu\u1ed1ng.<\/li>\n<\/ul>\n<h3>37. Nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng<\/h3>\n<p>C\u00f3 th\u1ec3 s\u1eed d\u1ee5ng:<\/p>\n<ul>\n<li>Kh\u1ea3o s\u00e1t.<\/li>\n<li>Th\u00ed nghi\u1ec7m.<\/li>\n<li>D\u1eef li\u1ec7u s\u1ed1.<\/li>\n<li>Ph\u00e2n t\u00edch th\u1ed1ng k\u00ea.<\/li>\n<\/ul>\n<h3>38. B\u1ea3ng h\u1ecfi<\/h3>\n<p>Questionnaire c\u1ea7n:<\/p>\n<ul>\n<li>R\u00f5 r\u00e0ng.<\/li>\n<li>Trung l\u1eadp.<\/li>\n<li>D\u1ec5 hi\u1ec3u.<\/li>\n<li>Ph\u00f9 h\u1ee3p m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u.<\/li>\n<\/ul>\n<h3>39. Ch\u1ecdn m\u1eabu<\/h3>\n<p>Sampling gi\u00fap l\u1ef1a ch\u1ecdn m\u1ed9t ph\u1ea7n \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ea1i di\u1ec7n ph\u00f9 h\u1ee3p cho nghi\u00ean c\u1ee9u.<\/p>\n<h3>40. Sai s\u1ed1 nghi\u00ean c\u1ee9u<\/h3>\n<p>C\u00f3 th\u1ec3 ph\u00e1t sinh t\u1eeb:<\/p>\n<ul>\n<li>Ch\u1ecdn m\u1eabu.<\/li>\n<li>\u0110o l\u01b0\u1eddng.<\/li>\n<li>C\u00e2u h\u1ecfi.<\/li>\n<li>Ng\u01b0\u1eddi tr\u1ea3 l\u1eddi.<\/li>\n<li>X\u1eed l\u00fd d\u1eef li\u1ec7u.<\/li>\n<\/ul>\n<h3>41. H\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/h3>\n<p>Consumer Behavior nghi\u00ean c\u1ee9u c\u00e1ch c\u00e1 nh\u00e2n ho\u1eb7c h\u1ed9 gia \u0111\u00ecnh:<\/p>\n<ul>\n<li>Nh\u1eadn bi\u1ebft nhu c\u1ea7u.<\/li>\n<li>T\u00ecm ki\u1ebfm th\u00f4ng tin.<\/li>\n<li>\u0110\u00e1nh gi\u00e1.<\/li>\n<li>Mua.<\/li>\n<li>S\u1eed d\u1ee5ng.<\/li>\n<li>\u0110\u00e1nh gi\u00e1 sau mua.<\/li>\n<\/ul>\n<h3>42. C\u00e1c y\u1ebfu t\u1ed1 v\u0103n h\u00f3a<\/h3>\n<p>C\u00f3 th\u1ec3 g\u1ed3m:<\/p>\n<ul>\n<li>V\u0103n h\u00f3a.<\/li>\n<li>Ti\u1ec3u v\u0103n h\u00f3a.<\/li>\n<li>T\u1ea7ng l\u1edbp x\u00e3 h\u1ed9i.<\/li>\n<\/ul>\n<h3>43. C\u00e1c y\u1ebfu t\u1ed1 x\u00e3 h\u1ed9i<\/h3>\n<p>C\u00f3 th\u1ec3 g\u1ed3m:<\/p>\n<ul>\n<li>Nh\u00f3m tham kh\u1ea3o.<\/li>\n<li>Gia \u0111\u00ecnh.<\/li>\n<li>Vai tr\u00f2.<\/li>\n<li>\u0110\u1ecba v\u1ecb.<\/li>\n<\/ul>\n<h3>44. C\u00e1c y\u1ebfu t\u1ed1 c\u00e1 nh\u00e2n<\/h3>\n<p>C\u00f3 th\u1ec3 g\u1ed3m:<\/p>\n<ul>\n<li>Tu\u1ed5i.<\/li>\n<li>Ngh\u1ec1 nghi\u1ec7p.<\/li>\n<li>Thu nh\u1eadp.<\/li>\n<li>L\u1ed1i s\u1ed1ng.<\/li>\n<li>T\u00ednh c\u00e1ch.<\/li>\n<\/ul>\n<h3>45. C\u00e1c y\u1ebfu t\u1ed1 t\u00e2m l\u00fd<\/h3>\n<p>C\u00f3 th\u1ec3 g\u1ed3m:<\/p>\n<ul>\n<li>\u0110\u1ed9ng c\u01a1.<\/li>\n<li>Nh\u1eadn th\u1ee9c.<\/li>\n<li>H\u1ecdc h\u1ecfi.<\/li>\n<li>Ni\u1ec1m tin.<\/li>\n<li>Th\u00e1i \u0111\u1ed9.<\/li>\n<\/ul>\n<h3>46. Qu\u00e1 tr\u00ecnh quy\u1ebft \u0111\u1ecbnh mua<\/h3>\n<p>C\u00f3 th\u1ec3 g\u1ed3m:<\/p>\n<ol>\n<li>Nh\u1eadn bi\u1ebft nhu c\u1ea7u.<\/li>\n<li>T\u00ecm ki\u1ebfm th\u00f4ng tin.<\/li>\n<li>\u0110\u00e1nh gi\u00e1 ph\u01b0\u01a1ng \u00e1n.<\/li>\n<li>Quy\u1ebft \u0111\u1ecbnh mua.<\/li>\n<li>H\u00e0nh vi sau mua.<\/li>\n<\/ol>\n<h3>47. Nh\u1eadn bi\u1ebft nhu c\u1ea7u<\/h3>\n<p>C\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t b\u1edfi:<\/p>\n<ul>\n<li>T\u00e1c nh\u00e2n b\u00ean trong.<\/li>\n<li>T\u00e1c nh\u00e2n b\u00ean ngo\u00e0i.<\/li>\n<\/ul>\n<h3>48. T\u00ecm ki\u1ebfm th\u00f4ng tin<\/h3>\n<p>Ngu\u1ed3n th\u00f4ng tin c\u00f3 th\u1ec3 g\u1ed3m:<\/p>\n<ul>\n<li>C\u00e1 nh\u00e2n.<\/li>\n<li>Th\u01b0\u01a1ng m\u1ea1i.<\/li>\n<li>C\u00f4ng c\u1ed9ng.<\/li>\n<li>Kinh nghi\u1ec7m.<\/li>\n<\/ul>\n<h3>49. \u0110\u00e1nh gi\u00e1 l\u1ef1a ch\u1ecdn<\/h3>\n<p>Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 so s\u00e1nh s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean:<\/p>\n<ul>\n<li>Gi\u00e1.<\/li>\n<li>Ch\u1ea5t l\u01b0\u1ee3ng.<\/li>\n<li>T\u00ednh n\u0103ng.<\/li>\n<li>Th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>Gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn.<\/li>\n<\/ul>\n<h3>50. Quy\u1ebft \u0111\u1ecbnh mua<\/h3>\n<p>C\u00f3 th\u1ec3 ch\u1ecbu \u1ea3nh h\u01b0\u1edfng b\u1edfi:<\/p>\n<ul>\n<li>\u00dd \u0111\u1ecbnh.<\/li>\n<li>Kh\u1ea3 n\u0103ng chi tr\u1ea3.<\/li>\n<li>Ng\u01b0\u1eddi kh\u00e1c.<\/li>\n<li>T\u00ecnh hu\u1ed1ng ph\u00e1t sinh.<\/li>\n<\/ul>\n<h3>51. H\u00e0nh vi sau mua<\/h3>\n<p>Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3:<\/p>\n<ul>\n<li>H\u00e0i l\u00f2ng.<\/li>\n<li>Kh\u00f4ng h\u00e0i l\u00f2ng.<\/li>\n<li>Mua l\u1ea1i.<\/li>\n<li>Khi\u1ebfu n\u1ea1i.<\/li>\n<li>Chia s\u1ebb tr\u1ea3i nghi\u1ec7m.<\/li>\n<\/ul>\n<h3>52. M\u1ee9c \u0111\u1ed9 tham gia mua<\/h3>\n<p>High Involvement th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n khi quy\u1ebft \u0111\u1ecbnh:<\/p>\n<ul>\n<li>Gi\u00e1 tr\u1ecb l\u1edbn.<\/li>\n<li>R\u1ee7i ro cao.<\/li>\n<li>\u00cdt mua.<\/li>\n<li>C\u00f3 \u00fd ngh\u0129a c\u00e1 nh\u00e2n.<\/li>\n<\/ul>\n<h3>53. H\u00e0nh vi mua ph\u1ee9c t\u1ea1p<\/h3>\n<p>C\u00f3 th\u1ec3 x\u1ea3y ra khi:<\/p>\n<ul>\n<li>M\u1ee9c \u0111\u1ed9 tham gia cao.<\/li>\n<li>Kh\u00e1c bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u l\u1edbn.<\/li>\n<\/ul>\n<h3>54. H\u00e0nh vi mua gi\u1ea3m b\u1ea5t h\u00f2a<\/h3>\n<p>C\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n khi:<\/p>\n<ul>\n<li>M\u1ee9c \u0111\u1ed9 tham gia cao.<\/li>\n<li>Kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng l\u1edbn.<\/li>\n<\/ul>\n<h3>55. H\u00e0nh vi mua theo th\u00f3i quen<\/h3>\n<p>Th\u01b0\u1eddng c\u00f3:<\/p>\n<ul>\n<li>M\u1ee9c tham gia th\u1ea5p.<\/li>\n<li>Kh\u00e1c bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u th\u1ea5p.<\/li>\n<\/ul>\n<h3>56. H\u00e0nh vi t\u00ecm ki\u1ebfm s\u1ef1 \u0111a d\u1ea1ng<\/h3>\n<p>C\u00f3 th\u1ec3 x\u1ea3y ra khi:<\/p>\n<ul>\n<li>M\u1ee9c tham gia th\u1ea5p.<\/li>\n<li>Kh\u00e1c bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u t\u01b0\u01a1ng \u0111\u1ed1i r\u00f5.<\/li>\n<\/ul>\n<h3>57. Th\u1ecb tr\u01b0\u1eddng t\u1ed5 ch\u1ee9c<\/h3>\n<p>Business Market g\u1ed3m c\u00e1c t\u1ed5 ch\u1ee9c mua h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 ph\u1ee5c v\u1ee5:<\/p>\n<ul>\n<li>S\u1ea3n xu\u1ea5t.<\/li>\n<li>B\u00e1n l\u1ea1i.<\/li>\n<li>Ho\u1ea1t \u0111\u1ed9ng.<\/li>\n<li>Cung c\u1ea5p d\u1ecbch v\u1ee5.<\/li>\n<\/ul>\n<h3>58. \u0110\u1eb7c \u0111i\u1ec3m th\u1ecb tr\u01b0\u1eddng B2B<\/h3>\n<p>C\u00f3 th\u1ec3 c\u00f3:<\/p>\n<ul>\n<li>\u00cdt ng\u01b0\u1eddi mua h\u01a1n.<\/li>\n<li>Quy m\u00f4 \u0111\u01a1n h\u00e0ng l\u1edbn h\u01a1n.<\/li>\n<li>Quan h\u1ec7 chuy\u00ean nghi\u1ec7p.<\/li>\n<li>Quy tr\u00ecnh quy\u1ebft \u0111\u1ecbnh ph\u1ee9c t\u1ea1p.<\/li>\n<\/ul>\n<h3>59. Buying Center<\/h3>\n<p>C\u00f3 th\u1ec3 g\u1ed3m:<\/p>\n<ul>\n<li>User.<\/li>\n<li>Influencer.<\/li>\n<li>Buyer.<\/li>\n<li>Decider.<\/li>\n<li>Gatekeeper.<\/li>\n<\/ul>\n<h3>60. Quy tr\u00ecnh mua c\u1ee7a t\u1ed5 ch\u1ee9c<\/h3>\n<p>C\u00f3 th\u1ec3 g\u1ed3m:<\/p>\n<ul>\n<li>Nh\u1eadn bi\u1ebft nhu c\u1ea7u.<\/li>\n<li>X\u00e2y d\u1ef1ng y\u00eau c\u1ea7u.<\/li>\n<li>T\u00ecm nh\u00e0 cung c\u1ea5p.<\/li>\n<li>\u0110\u00e1nh gi\u00e1.<\/li>\n<li>\u0110\u1eb7t h\u00e0ng.<\/li>\n<li>\u0110\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3.<\/li>\n<\/ul>\n<h3>61. Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng<\/h3>\n<p>Market Segmentation chia th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m ho\u1eb7c nhu c\u1ea7u t\u01b0\u01a1ng \u0111\u1ed1i gi\u1ed1ng nhau.<\/p>\n<h3>62. Ph\u00e2n kh\u00fac theo \u0111\u1ecba l\u00fd<\/h3>\n<p>C\u00f3 th\u1ec3 d\u1ef1a tr\u00ean:<\/p>\n<ul>\n<li>Qu\u1ed1c gia.<\/li>\n<li>V\u00f9ng.<\/li>\n<li>Th\u00e0nh ph\u1ed1.<\/li>\n<li>Kh\u00ed h\u1eadu.<\/li>\n<li>M\u1eadt \u0111\u1ed9 d\u00e2n c\u01b0.<\/li>\n<\/ul>\n<h3>63. Ph\u00e2n kh\u00fac theo nh\u00e2n kh\u1ea9u h\u1ecdc<\/h3>\n<p>C\u00f3 th\u1ec3 d\u1ef1a tr\u00ean:<\/p>\n<ul>\n<li>Tu\u1ed5i.<\/li>\n<li>Gi\u1edbi t\u00ednh.<\/li>\n<li>Thu nh\u1eadp.<\/li>\n<li>Ngh\u1ec1 nghi\u1ec7p.<\/li>\n<li>Gi\u00e1o d\u1ee5c.<\/li>\n<\/ul>\n<h3>64. Ph\u00e2n kh\u00fac theo t\u00e2m l\u00fd<\/h3>\n<p>C\u00f3 th\u1ec3 d\u1ef1a tr\u00ean:<\/p>\n<ul>\n<li>L\u1ed1i s\u1ed1ng.<\/li>\n<li>T\u00ednh c\u00e1ch.<\/li>\n<li>Gi\u00e1 tr\u1ecb.<\/li>\n<li>Quan \u0111i\u1ec3m.<\/li>\n<\/ul>\n<h3>65. Ph\u00e2n kh\u00fac theo h\u00e0nh vi<\/h3>\n<p>C\u00f3 th\u1ec3 d\u1ef1a tr\u00ean:<\/p>\n<ul>\n<li>L\u1ee3i \u00edch t\u00ecm ki\u1ebfm.<\/li>\n<li>M\u1ee9c s\u1eed d\u1ee5ng.<\/li>\n<li>Trung th\u00e0nh.<\/li>\n<li>D\u1ecbp mua.<\/li>\n<li>Tr\u1ea1ng th\u00e1i ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<\/ul>\n<h3>66. \u0110i\u1ec1u ki\u1ec7n c\u1ee7a ph\u00e2n kh\u00fac hi\u1ec7u qu\u1ea3<\/h3>\n<p>Ph\u00e2n kh\u00fac n\u00ean:<\/p>\n<ul>\n<li>\u0110o l\u01b0\u1eddng \u0111\u01b0\u1ee3c.<\/li>\n<li>Ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c.<\/li>\n<li>C\u00f3 quy m\u00f4 ph\u00f9 h\u1ee3p.<\/li>\n<li>Kh\u00e1c bi\u1ec7t.<\/li>\n<li>C\u00f3 kh\u1ea3 n\u0103ng ph\u1ee5c v\u1ee5.<\/li>\n<\/ul>\n<h3>67. L\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/h3>\n<p>Targeting \u0111\u00e1nh gi\u00e1 c\u00e1c ph\u00e2n kh\u00fac v\u00e0 l\u1ef1a ch\u1ecdn m\u1ed9t ho\u1eb7c nhi\u1ec1u ph\u00e2n kh\u00fac \u0111\u1ec3 ph\u1ee5c v\u1ee5.<\/p>\n<h3>68. Marketing kh\u00f4ng ph\u00e2n bi\u1ec7t<\/h3>\n<p>Undifferentiated Marketing s\u1eed d\u1ee5ng m\u1ed9t \u0111\u1ec1 xu\u1ea5t t\u01b0\u01a1ng \u0111\u1ed1i chung cho th\u1ecb tr\u01b0\u1eddng r\u1ed9ng.<\/p>\n<h3>69. Marketing ph\u00e2n bi\u1ec7t<\/h3>\n<p>Differentiated Marketing x\u00e2y d\u1ef1ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1c nhau cho nhi\u1ec1u ph\u00e2n kh\u00fac.<\/p>\n<h3>70. Marketing t\u1eadp trung<\/h3>\n<p>Concentrated Marketing t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0o m\u1ed9t ho\u1eb7c m\u1ed9t s\u1ed1 ph\u00e2n kh\u00fac h\u1eb9p.<\/p>\n<h3>71. Micromarketing<\/h3>\n<p>C\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh ho\u1ea1t \u0111\u1ed9ng marketing theo:<\/p>\n<ul>\n<li>\u0110\u1ecba ph\u01b0\u01a1ng.<\/li>\n<li>Nh\u00f3m nh\u1ecf.<\/li>\n<li>C\u00e1 nh\u00e2n.<\/li>\n<\/ul>\n<h3>72. \u0110\u1ecbnh v\u1ecb<\/h3>\n<p>Positioning l\u00e0 qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng v\u1ecb tr\u00ed mong mu\u1ed1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong nh\u1eadn th\u1ee9c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n<h3>73. B\u1ea3n \u0111\u1ed3 \u0111\u1ecbnh v\u1ecb<\/h3>\n<p>Perceptual Map c\u00f3 th\u1ec3 gi\u00fap th\u1ec3 hi\u1ec7n v\u1ecb tr\u00ed t\u01b0\u01a1ng \u0111\u1ed1i c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u theo c\u00e1c thu\u1ed9c t\u00ednh quan tr\u1ecdng.<\/p>\n<h3>74. \u0110i\u1ec3m kh\u00e1c bi\u1ec7t<\/h3>\n<p>Point of Difference l\u00e0 thu\u1ed9c t\u00ednh ho\u1eb7c l\u1ee3i \u00edch gi\u00fap th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c bi\u1ec7t v\u1edbi \u0111\u1ed1i th\u1ee7.<\/p>\n<h3>75. \u0110i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng<\/h3>\n<p>Point of Parity l\u00e0 nh\u1eefng \u0111\u1eb7c t\u00ednh c\u1ea7n c\u00f3 \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c xem l\u00e0 h\u1ee3p l\u1ec7 trong m\u1ed9t ng\u00e0nh ho\u1eb7c nh\u00f3m c\u1ea1nh tranh.<\/p>\n<h3>76. Value Proposition<\/h3>\n<p>Value Proposition m\u00f4 t\u1ea3 gi\u00e1 tr\u1ecb m\u00e0 doanh nghi\u1ec7p cam k\u1ebft cung c\u1ea5p cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n<h3>77. Chi\u1ebfn l\u01b0\u1ee3c STP<\/h3>\n<p>STP g\u1ed3m:<\/p>\n<ol>\n<li>Segmentation.<\/li>\n<li>Targeting.<\/li>\n<li>Positioning.<\/li>\n<\/ol>\n<h3>78. Marketing Mix<\/h3>\n<p>Marketing Mix truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng g\u1ed3m:<\/p>\n<ul>\n<li>Product.<\/li>\n<li>Price.<\/li>\n<li>Place.<\/li>\n<li>Promotion.<\/li>\n<\/ul>\n<h3>79. Product trong Marketing Mix<\/h3>\n<p>Product li\u00ean quan \u0111\u1ebfn:<\/p>\n<ul>\n<li>Ch\u1ea5t l\u01b0\u1ee3ng.<\/li>\n<li>T\u00ednh n\u0103ng.<\/li>\n<li>Thi\u1ebft k\u1ebf.<\/li>\n<li>Th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>Bao b\u00ec.<\/li>\n<li>D\u1ecbch v\u1ee5.<\/li>\n<\/ul>\n<h3>80. Ba c\u1ea5p \u0111\u1ed9 s\u1ea3n ph\u1ea9m<\/h3>\n<p>C\u00f3 th\u1ec3 xem x\u00e9t:<\/p>\n<ul>\n<li>L\u1ee3i \u00edch c\u1ed1t l\u00f5i.<\/li>\n<li>S\u1ea3n ph\u1ea9m hi\u1ec7n th\u1ef1c.<\/li>\n<li>S\u1ea3n ph\u1ea9m b\u1ed5 sung.<\/li>\n<\/ul>\n<h3>81. H\u00e0ng ti\u00eau d\u00f9ng<\/h3>\n<p>C\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i th\u00e0nh:<\/p>\n<ul>\n<li>Convenience Products.<\/li>\n<li>Shopping Products.<\/li>\n<li>Specialty Products.<\/li>\n<li>Unsought Products.<\/li>\n<\/ul>\n<h3>82. H\u00e0ng c\u00f4ng nghi\u1ec7p<\/h3>\n<p>C\u00f3 th\u1ec3 g\u1ed3m:<\/p>\n<ul>\n<li>Nguy\u00ean li\u1ec7u.<\/li>\n<li>Thi\u1ebft b\u1ecb.<\/li>\n<li>V\u1eadt t\u01b0.<\/li>\n<li>D\u1ecbch v\u1ee5 doanh nghi\u1ec7p.<\/li>\n<\/ul>\n<h3>83. Product Line<\/h3>\n<p>D\u00f2ng s\u1ea3n ph\u1ea9m l\u00e0 nh\u00f3m s\u1ea3n ph\u1ea9m c\u00f3 quan h\u1ec7 g\u1ea7n nhau theo m\u1ed9t s\u1ed1 ti\u00eau ch\u00ed.<\/p>\n<h3>84. Product Mix<\/h3>\n<p>Danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch theo:<\/p>\n<ul>\n<li>Width.<\/li>\n<li>Length.<\/li>\n<li>Depth.<\/li>\n<li>Consistency.<\/li>\n<\/ul>\n<h3>85. Chu k\u1ef3 s\u1ed1ng s\u1ea3n ph\u1ea9m<\/h3>\n<p>Product Life Cycle th\u01b0\u1eddng g\u1ed3m:<\/p>\n<ul>\n<li>Introduction.<\/li>\n<li>Growth.<\/li>\n<li>Maturity.<\/li>\n<li>Decline.<\/li>\n<\/ul>\n<h3>86. Giai \u0111o\u1ea1n gi\u1edbi thi\u1ec7u<\/h3>\n<p>\u0110\u1eb7c \u0111i\u1ec3m c\u00f3 th\u1ec3 g\u1ed3m:<\/p>\n<ul>\n<li>Doanh s\u1ed1 th\u1ea5p.<\/li>\n<li>Chi ph\u00ed marketing cao.<\/li>\n<li>Kh\u00e1ch h\u00e0ng c\u1ea7n \u0111\u01b0\u1ee3c gi\u00e1o d\u1ee5c.<\/li>\n<li>\u00cdt \u0111\u1ed1i th\u1ee7 h\u01a1n.<\/li>\n<\/ul>\n<h3>87. Giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng<\/h3>\n<p>C\u00f3 th\u1ec3 c\u00f3:<\/p>\n<ul>\n<li>Doanh s\u1ed1 t\u0103ng nhanh.<\/li>\n<li>\u0110\u1ed1i th\u1ee7 gia nh\u1eadp.<\/li>\n<li>K\u00eanh ph\u00e2n ph\u1ed1i m\u1edf r\u1ed9ng.<\/li>\n<li>L\u1ee3i nhu\u1eadn t\u0103ng.<\/li>\n<\/ul>\n<h3>88. Giai \u0111o\u1ea1n tr\u01b0\u1edfng th\u00e0nh<\/h3>\n<p>C\u00f3 th\u1ec3 c\u00f3:<\/p>\n<ul>\n<li>T\u0103ng tr\u01b0\u1edfng ch\u1eadm.<\/li>\n<li>C\u1ea1nh tranh cao.<\/li>\n<li>\u00c1p l\u1ef1c kh\u00e1c bi\u1ec7t h\u00f3a.<\/li>\n<li>T\u1ed1i \u01b0u chi ph\u00ed.<\/li>\n<\/ul>\n<h3>89. Giai \u0111o\u1ea1n suy gi\u1ea3m<\/h3>\n<p>Doanh nghi\u1ec7p c\u00f3 th\u1ec3:<\/p>\n<ul>\n<li>Duy tr\u00ec.<\/li>\n<li>Thu h\u1eb9p.<\/li>\n<li>T\u00e1i \u0111\u1ecbnh v\u1ecb.<\/li>\n<li>Lo\u1ea1i b\u1ecf s\u1ea3n ph\u1ea9m.<\/li>\n<\/ul>\n<h3>90. Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi<\/h3>\n<p>C\u00f3 th\u1ec3 g\u1ed3m:<\/p>\n<ol>\n<li>T\u1ea1o \u00fd t\u01b0\u1edfng.<\/li>\n<li>S\u00e0ng l\u1ecdc.<\/li>\n<li>Ph\u00e1t tri\u1ec3n kh\u00e1i ni\u1ec7m.<\/li>\n<li>Ph\u00e2n t\u00edch kinh doanh.<\/li>\n<li>Ph\u00e1t tri\u1ec3n.<\/li>\n<li>Th\u1eed nghi\u1ec7m.<\/li>\n<li>Th\u01b0\u01a1ng m\u1ea1i h\u00f3a.<\/li>\n<\/ol>\n<h3>91. T\u1ea1o \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m m\u1edbi<\/h3>\n<p>Ngu\u1ed3n \u00fd t\u01b0\u1edfng c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb:<\/p>\n<ul>\n<li>Kh\u00e1ch h\u00e0ng.<\/li>\n<li>Nh\u00e2n vi\u00ean.<\/li>\n<li>\u0110\u1ed1i th\u1ee7.<\/li>\n<li>Nh\u00e0 cung c\u1ea5p.<\/li>\n<li>Nghi\u00ean c\u1ee9u.<\/li>\n<\/ul>\n<h3>92. Concept Testing<\/h3>\n<p>Concept Testing gi\u00fap ki\u1ec3m tra ph\u1ea3n \u1ee9ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi \u0111\u1ea7u t\u01b0 l\u1edbn.<\/p>\n<h3>93. Test Marketing<\/h3>\n<p>Test Marketing gi\u00fap \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh marketing trong m\u1ed9t ph\u1ea1m vi th\u1ecb tr\u01b0\u1eddng gi\u1edbi h\u1ea1n.<\/p>\n<h3>94. Th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p>Brand l\u00e0 t\u1eadp h\u1ee3p c\u00e1c d\u1ea5u hi\u1ec7u v\u00e0 li\u00ean t\u01b0\u1edfng gi\u00fap nh\u1eadn di\u1ec7n, ph\u00e2n bi\u1ec7t m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c doanh nghi\u1ec7p.<\/p>\n<h3>95. Brand Equity<\/h3>\n<p>Brand Equity ph\u1ea3n \u00e1nh gi\u00e1 tr\u1ecb gia t\u0103ng m\u00e0 th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra cho s\u1ea3n ph\u1ea9m ho\u1eb7c doanh nghi\u1ec7p.<\/p>\n<h3>96. Brand Awareness<\/h3>\n<p>Brand Awareness ph\u1ea3n \u00e1nh kh\u1ea3 n\u0103ng kh\u00e1ch h\u00e0ng:<\/p>\n<ul>\n<li>Nh\u1eadn bi\u1ebft.<\/li>\n<li>Nh\u1edb t\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n<h3>97. Brand Association<\/h3>\n<p>Brand Association l\u00e0 nh\u1eefng \u00fd t\u01b0\u1edfng, h\u00ecnh \u1ea3nh v\u00e0 thu\u1ed9c t\u00ednh m\u00e0 kh\u00e1ch h\u00e0ng li\u00ean h\u1ec7 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h3>98. Brand Loyalty<\/h3>\n<p>L\u00f2ng trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 th\u1ec3 hi\u1ec7n qua:<\/p>\n<ul>\n<li>Mua l\u1ea1i.<\/li>\n<li>\u01afu ti\u00ean th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>Kh\u00e1ng l\u1ea1i l\u1eddi m\u1eddi c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/li>\n<\/ul>\n<h3>99. Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p>C\u00f3 th\u1ec3 g\u1ed3m:<\/p>\n<ul>\n<li>Brand Extension.<\/li>\n<li>Line Extension.<\/li>\n<li>Multiple Brands.<\/li>\n<li>New Brand.<\/li>\n<\/ul>\n<h3>100. Bao b\u00ec<\/h3>\n<p>Packaging c\u00f3 th\u1ec3:<\/p>\n<ul>\n<li>B\u1ea3o v\u1ec7 s\u1ea3n ph\u1ea9m.<\/li>\n<li>Truy\u1ec1n th\u00f4ng.<\/li>\n<li>H\u1ed7 tr\u1ee3 nh\u1eadn di\u1ec7n.<\/li>\n<li>T\u1ea1o thu\u1eadn ti\u1ec7n.<\/li>\n<\/ul>\n<h3>101. Nh\u00e3n s\u1ea3n ph\u1ea9m<\/h3>\n<p>Label c\u00f3 th\u1ec3 cung c\u1ea5p:<\/p>\n<ul>\n<li>T\u00ean s\u1ea3n ph\u1ea9m.<\/li>\n<li>Th\u00f4ng tin s\u1eed d\u1ee5ng.<\/li>\n<li>Th\u00e0nh ph\u1ea7n.<\/li>\n<li>C\u1ea3nh b\u00e1o.<\/li>\n<li>Th\u00f4ng tin ph\u00e1p l\u00fd theo y\u00eau c\u1ea7u.<\/li>\n<\/ul>\n<h3>102. D\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 s\u1ea3n ph\u1ea9m<\/h3>\n<p>C\u00f3 th\u1ec3 g\u1ed3m:<\/p>\n<ul>\n<li>Giao h\u00e0ng.<\/li>\n<li>L\u1eafp \u0111\u1eb7t.<\/li>\n<li>B\u1ea3o h\u00e0nh.<\/li>\n<li>T\u01b0 v\u1ea5n.<\/li>\n<li>H\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt.<\/li>\n<\/ul>\n<h3>103. Price trong Marketing Mix<\/h3>\n<p>Gi\u00e1 l\u00e0 kho\u1ea3n m\u00e0 kh\u00e1ch h\u00e0ng ph\u1ea3i trao \u0111\u1ed5i \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb t\u1eeb s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/p>\n<h3>104. M\u1ee5c ti\u00eau \u0111\u1ecbnh gi\u00e1<\/h3>\n<p>C\u00f3 th\u1ec3 g\u1ed3m:<\/p>\n<ul>\n<li>T\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn.<\/li>\n<li>T\u0103ng th\u1ecb ph\u1ea7n.<\/li>\n<li>Sinh t\u1ed3n.<\/li>\n<li>D\u1eabn \u0111\u1ea7u ch\u1ea5t l\u01b0\u1ee3ng.<\/li>\n<li>Thu h\u1ed3i v\u1ed1n.<\/li>\n<\/ul>\n<h3>105. \u0110\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean chi ph\u00ed<\/h3>\n<p>Cost-Based Pricing b\u1eaft \u0111\u1ea7u t\u1eeb:<\/p>\n<ul>\n<li>Chi ph\u00ed.<\/li>\n<li>M\u1ee9c l\u1ee3i nhu\u1eadn mong mu\u1ed1n.<\/li>\n<\/ul>\n<h3>106. \u0110\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb<\/h3>\n<p>Value-Based Pricing d\u1ef1a nhi\u1ec1u h\u01a1n v\u00e0o gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn.<\/p>\n<h3>107. \u0110\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean c\u1ea1nh tranh<\/h3>\n<p>Competition-Based Pricing xem x\u00e9t:<\/p>\n<ul>\n<li>Gi\u00e1 \u0111\u1ed1i th\u1ee7.<\/li>\n<li>V\u1ecb th\u1ebf.<\/li>\n<li>C\u1ea5u tr\u00fac ng\u00e0nh.<\/li>\n<\/ul>\n<h3>108. Skimming Pricing<\/h3>\n<p>Market-Skimming Pricing \u0111\u1eb7t gi\u00e1 t\u01b0\u01a1ng \u0111\u1ed1i cao \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u trong nh\u1eefng \u0111i\u1ec1u ki\u1ec7n ph\u00f9 h\u1ee3p.<\/p>\n<h3>109. Penetration Pricing<\/h3>\n<p>Market-Penetration Pricing \u0111\u1eb7t gi\u00e1 t\u01b0\u01a1ng \u0111\u1ed1i th\u1ea5p \u0111\u1ec3 nhanh ch\u00f3ng thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng th\u1ecb ph\u1ea7n trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p.<\/p>\n<h3>110. Psychological Pricing<\/h3>\n<p>Gi\u00e1 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng t\u1edbi nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng ngo\u00e0i gi\u00e1 tr\u1ecb ti\u1ec1n t\u1ec7 \u0111\u01a1n thu\u1ea7n.<\/p>\n<h3>111. Promotional Pricing<\/h3>\n<p>C\u00f3 th\u1ec3 s\u1eed d\u1ee5ng:<\/p>\n<ul>\n<li>Gi\u1ea3m gi\u00e1.<\/li>\n<li>Gi\u00e1 \u0111\u1eb7c bi\u1ec7t.<\/li>\n<li>Coupon.<\/li>\n<li>Khuy\u1ebfn m\u1ea1i ng\u1eafn h\u1ea1n.<\/li>\n<\/ul>\n<h3>112. Price Discrimination<\/h3>\n<p>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng m\u1ee9c gi\u00e1 kh\u00e1c nhau trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ph\u00e1p lu\u1eadt.<\/p>\n<h3>113. Place trong Marketing Mix<\/h3>\n<p>Place li\u00ean quan \u0111\u1ebfn vi\u1ec7c \u0111\u01b0a s\u1ea3n ph\u1ea9m t\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i.<\/p>\n<h3>114. K\u00eanh ph\u00e2n ph\u1ed1i<\/h3>\n<p>Marketing Channel l\u00e0 t\u1eadp h\u1ee3p c\u00e1c t\u1ed5 ch\u1ee9c tham gia \u0111\u01b0a s\u1ea3n ph\u1ea9m t\u1eeb nh\u00e0 s\u1ea3n xu\u1ea5t t\u1edbi ng\u01b0\u1eddi s\u1eed d\u1ee5ng.<\/p>\n<h3>115. K\u00eanh tr\u1ef1c ti\u1ebfp<\/h3>\n<p>Nh\u00e0 s\u1ea3n xu\u1ea5t b\u00e1n tr\u1ef1c ti\u1ebfp cho kh\u00e1ch h\u00e0ng m\u00e0 kh\u00f4ng qua trung gian ph\u00e2n ph\u1ed1i \u0111\u1ed9c l\u1eadp.<\/p>\n<h3>116. K\u00eanh gi\u00e1n ti\u1ebfp<\/h3>\n<p>C\u00f3 th\u1ec3 c\u00f3:<\/p>\n<ul>\n<li>Nh\u00e0 b\u00e1n bu\u00f4n.<\/li>\n<li>Nh\u00e0 ph\u00e2n ph\u1ed1i.<\/li>\n<li>Nh\u00e0 b\u00e1n l\u1ebb.<\/li>\n<li>\u0110\u1ea1i l\u00fd.<\/li>\n<\/ul>\n<h3>117. Chi\u1ec1u d\u00e0i k\u00eanh<\/h3>\n<p>S\u1ed1 c\u1ea5p trung gian c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng:<\/p>\n<ul>\n<li>Ki\u1ec3m so\u00e1t.<\/li>\n<li>Chi ph\u00ed.<\/li>\n<li>Ph\u1ea1m vi th\u1ecb tr\u01b0\u1eddng.<\/li>\n<li>T\u1ed1c \u0111\u1ed9 ph\u00e2n ph\u1ed1i.<\/li>\n<\/ul>\n<h3>118. C\u01b0\u1eddng \u0111\u1ed9 ph\u00e2n ph\u1ed1i<\/h3>\n<p>C\u00f3 th\u1ec3 g\u1ed3m:<\/p>\n<ul>\n<li>Intensive Distribution.<\/li>\n<li>Selective Distribution.<\/li>\n<li>Exclusive Distribution.<\/li>\n<\/ul>\n<h3>119. Xung \u0111\u1ed9t k\u00eanh<\/h3>\n<p>C\u00f3 th\u1ec3 x\u1ea3y ra gi\u1eefa:<\/p>\n<ul>\n<li>Th\u00e0nh vi\u00ean c\u00f9ng c\u1ea5p.<\/li>\n<li>Th\u00e0nh vi\u00ean kh\u00e1c c\u1ea5p.<\/li>\n<li>C\u00e1c k\u00eanh kh\u00e1c nhau.<\/li>\n<\/ul>\n<h3>120. B\u00e1n bu\u00f4n<\/h3>\n<p>Wholesaling li\u00ean quan \u0111\u1ebfn b\u00e1n h\u00e0ng cho c\u00e1c t\u1ed5 ch\u1ee9c mua \u0111\u1ec3:<\/p>\n<ul>\n<li>B\u00e1n l\u1ea1i.<\/li>\n<li>Ph\u1ee5c v\u1ee5 ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/li>\n<\/ul>\n<h3>121. B\u00e1n l\u1ebb<\/h3>\n<p>Retailing bao g\u1ed3m ho\u1ea1t \u0111\u1ed9ng b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng.<\/p>\n<h3>122. Omnichannel Marketing<\/h3>\n<p>Omnichannel ph\u1ed1i h\u1ee3p nhi\u1ec1u \u0111i\u1ec3m ti\u1ebfp x\u00fac nh\u1eb1m t\u1ea1o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng nh\u1ea5t qu\u00e1n h\u01a1n.<\/p>\n<h3>123. Promotion trong Marketing Mix<\/h3>\n<p>Promotion gi\u00fap doanh nghi\u1ec7p:<\/p>\n<ul>\n<li>Th\u00f4ng tin.<\/li>\n<li>Thuy\u1ebft ph\u1ee5c.<\/li>\n<li>Nh\u1eafc nh\u1edb.<\/li>\n<li>X\u00e2y d\u1ef1ng quan h\u1ec7.<\/li>\n<\/ul>\n<h3>124. Integrated Marketing Communications<\/h3>\n<p>IMC ph\u1ed1i h\u1ee3p c\u00e1c c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng nh\u1eb1m t\u1ea1o th\u00f4ng \u0111i\u1ec7p nh\u1ea5t qu\u00e1n.<\/p>\n<h3>125. Qu\u1ea3ng c\u00e1o<\/h3>\n<p>Advertising l\u00e0 h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng c\u00f3 tr\u1ea3 ph\u00ed t\u1eeb m\u1ed9t ch\u1ee7 th\u1ec3 x\u00e1c \u0111\u1ecbnh qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n ph\u00f9 h\u1ee3p.<\/p>\n<h3>126. M\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o<\/h3>\n<p>C\u00f3 th\u1ec3 l\u00e0:<\/p>\n<ul>\n<li>Th\u00f4ng tin.<\/li>\n<li>Thuy\u1ebft ph\u1ee5c.<\/li>\n<li>Nh\u1eafc nh\u1edb.<\/li>\n<li>C\u1ee7ng c\u1ed1.<\/li>\n<\/ul>\n<h3>127. Ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o<\/h3>\n<p>C\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh theo:<\/p>\n<ul>\n<li>Kh\u1ea3 n\u0103ng chi tr\u1ea3.<\/li>\n<li>T\u1ef7 l\u1ec7 doanh thu.<\/li>\n<li>\u0110\u1ed1i th\u1ee7.<\/li>\n<li>M\u1ee5c ti\u00eau v\u00e0 nhi\u1ec7m v\u1ee5.<\/li>\n<\/ul>\n<h3>128. Sales Promotion<\/h3>\n<p>Khuy\u1ebfn m\u1ea1i c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng:<\/p>\n<ul>\n<li>Coupon.<\/li>\n<li>Qu\u00e0 t\u1eb7ng.<\/li>\n<li>Gi\u1ea3m gi\u00e1.<\/li>\n<li>Sample.<\/li>\n<li>Ch\u01b0\u01a1ng tr\u00ecnh \u0111i\u1ec3m th\u01b0\u1edfng.<\/li>\n<\/ul>\n<h3>129. Public Relations<\/h3>\n<p>PR h\u1ed7 tr\u1ee3:<\/p>\n<ul>\n<li>X\u00e2y d\u1ef1ng uy t\u00edn.<\/li>\n<li>Quan h\u1ec7 v\u1edbi c\u00f4ng ch\u00fang.<\/li>\n<li>Qu\u1ea3n tr\u1ecb th\u00f4ng tin.<\/li>\n<li>X\u1eed l\u00fd truy\u1ec1n th\u00f4ng.<\/li>\n<\/ul>\n<h3>130. Personal Selling<\/h3>\n<p>B\u00e1n h\u00e0ng c\u00e1 nh\u00e2n cho ph\u00e9p:<\/p>\n<ul>\n<li>T\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp.<\/li>\n<li>T\u01b0 v\u1ea5n.<\/li>\n<li>X\u1eed l\u00fd ph\u1ea3n \u0111\u1ed1i.<\/li>\n<li>X\u00e2y d\u1ef1ng quan h\u1ec7.<\/li>\n<\/ul>\n<h3>131. Quy tr\u00ecnh b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n<\/h3>\n<p>C\u00f3 th\u1ec3 g\u1ed3m:<\/p>\n<ol>\n<li>T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng.<\/li>\n<li>Chu\u1ea9n b\u1ecb.<\/li>\n<li>Ti\u1ebfp c\u1eadn.<\/li>\n<li>Tr\u00ecnh b\u00e0y.<\/li>\n<li>X\u1eed l\u00fd ph\u1ea3n \u0111\u1ed1i.<\/li>\n<li>K\u1ebft th\u00fac.<\/li>\n<li>Theo d\u00f5i.<\/li>\n<\/ol>\n<h3>132. Direct Marketing<\/h3>\n<p>C\u00f3 th\u1ec3 s\u1eed d\u1ee5ng:<\/p>\n<ul>\n<li>Email.<\/li>\n<li>\u0110i\u1ec7n tho\u1ea1i.<\/li>\n<li>Website.<\/li>\n<li>Tin nh\u1eafn.<\/li>\n<li>Database Marketing.<\/li>\n<\/ul>\n<h3>133. Digital Marketing<\/h3>\n<p>Digital Marketing s\u1eed d\u1ee5ng c\u00e1c k\u00eanh s\u1ed1 \u0111\u1ec3:<\/p>\n<ul>\n<li>Thu h\u00fat.<\/li>\n<li>T\u01b0\u01a1ng t\u00e1c.<\/li>\n<li>Chuy\u1ec3n \u0111\u1ed5i.<\/li>\n<li>Duy tr\u00ec kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<h3>134. Website Marketing<\/h3>\n<p>Website c\u00f3 th\u1ec3 \u0111\u00f3ng vai tr\u00f2:<\/p>\n<ul>\n<li>Cung c\u1ea5p th\u00f4ng tin.<\/li>\n<li>B\u00e1n h\u00e0ng.<\/li>\n<li>Thu th\u1eadp lead.<\/li>\n<li>Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<h3>135. Search Engine Marketing<\/h3>\n<p>C\u00f3 th\u1ec3 bao g\u1ed3m:<\/p>\n<ul>\n<li>SEO.<\/li>\n<li>Paid Search.<\/li>\n<\/ul>\n<h3>136. Social Media Marketing<\/h3>\n<p>M\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3:<\/p>\n<ul>\n<li>X\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng.<\/li>\n<li>Truy\u1ec1n th\u00f4ng.<\/li>\n<li>T\u01b0\u01a1ng t\u00e1c.<\/li>\n<li>Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<h3>137. Content Marketing<\/h3>\n<p>Content Marketing s\u1eed d\u1ee5ng n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb nh\u1eb1m:<\/p>\n<ul>\n<li>Thu h\u00fat.<\/li>\n<li>Gi\u00e1o d\u1ee5c.<\/li>\n<li>T\u01b0\u01a1ng t\u00e1c.<\/li>\n<li>H\u1ed7 tr\u1ee3 chuy\u1ec3n \u0111\u1ed5i.<\/li>\n<\/ul>\n<h3>138. Email Marketing<\/h3>\n<p>Email c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho:<\/p>\n<ul>\n<li>Ch\u0103m s\u00f3c lead.<\/li>\n<li>Khuy\u1ebfn m\u1ea1i.<\/li>\n<li>N\u1ed9i dung.<\/li>\n<li>Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<h3>139. Influencer Marketing<\/h3>\n<p>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c v\u1edbi ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng ph\u00f9 h\u1ee3p \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n<h3>140. Marketing Analytics<\/h3>\n<p>C\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3:<\/p>\n<ul>\n<li>Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng.<\/li>\n<li>\u0110o chi\u1ebfn d\u1ecbch.<\/li>\n<li>D\u1ef1 b\u00e1o.<\/li>\n<li>T\u1ed1i \u01b0u ng\u00e2n s\u00e1ch.<\/li>\n<\/ul>\n<h3>141. Conversion Rate<\/h3>\n<p>Conversion Rate ph\u1ea3n \u00e1nh t\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng ho\u00e0n th\u00e0nh m\u1ed9t h\u00e0nh \u0111\u1ed9ng m\u1ee5c ti\u00eau trong t\u1ed5ng s\u1ed1 \u0111\u1ed1i t\u01b0\u1ee3ng ph\u00f9 h\u1ee3p \u0111\u01b0\u1ee3c \u0111o.<\/p>\n<h3>142. Customer Acquisition Cost<\/h3>\n<p>CAC ph\u1ea3n \u00e1nh chi ph\u00ed b\u00ecnh qu\u00e2n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi theo ph\u01b0\u01a1ng ph\u00e1p t\u00ednh \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng.<\/p>\n<h3>143. Return on Marketing Investment<\/h3>\n<p>ROMI h\u1ed7 tr\u1ee3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 kinh t\u1ebf c\u1ee7a ho\u1ea1t \u0111\u1ed9ng marketing theo c\u00e1c gi\u1ea3 \u0111\u1ecbnh v\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111o ph\u00f9 h\u1ee3p.<\/p>\n<h3>144. Customer Relationship Management<\/h3>\n<p>CRM h\u1ed7 tr\u1ee3 qu\u1ea3n l\u00fd:<\/p>\n<ul>\n<li>Th\u00f4ng tin kh\u00e1ch h\u00e0ng.<\/li>\n<li>L\u1ecbch s\u1eed t\u01b0\u01a1ng t\u00e1c.<\/li>\n<li>B\u00e1n h\u00e0ng.<\/li>\n<li>Ch\u0103m s\u00f3c.<\/li>\n<li>Duy tr\u00ec quan h\u1ec7.<\/li>\n<\/ul>\n<h3>145. Marketing d\u1ecbch v\u1ee5<\/h3>\n<p>D\u1ecbch v\u1ee5 c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng t\u1edbi marketing nh\u01b0:<\/p>\n<ul>\n<li>T\u00ednh v\u00f4 h\u00ecnh.<\/li>\n<li>Kh\u00f4ng \u0111\u1ed3ng nh\u1ea5t.<\/li>\n<li>S\u1ea3n xu\u1ea5t v\u00e0 ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 \u0111\u1ed3ng th\u1eddi.<\/li>\n<li>Kh\u00f3 l\u01b0u kho.<\/li>\n<\/ul>\n<h3>146. Marketing Mix 7P<\/h3>\n<p>Trong d\u1ecbch v\u1ee5, 4P c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u00eam:<\/p>\n<ul>\n<li>People.<\/li>\n<li>Process.<\/li>\n<li>Physical Evidence.<\/li>\n<\/ul>\n<h3>147. Marketing qu\u1ed1c t\u1ebf<\/h3>\n<p>Marketing qu\u1ed1c t\u1ebf c\u1ea7n c\u00e2n b\u1eb1ng gi\u1eefa:<\/p>\n<ul>\n<li>Ti\u00eau chu\u1ea9n h\u00f3a.<\/li>\n<li>Th\u00edch nghi theo t\u1eebng th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ul>\n<h3>148. \u0110\u1ea1o \u0111\u1ee9c marketing<\/h3>\n<p>C\u1ea7n ch\u00fa \u00fd:<\/p>\n<ul>\n<li>Th\u00f4ng tin trung th\u1ef1c.<\/li>\n<li>Quy\u1ec1n ri\u00eang t\u01b0.<\/li>\n<li>Gi\u00e1.<\/li>\n<li>Qu\u1ea3ng c\u00e1o.<\/li>\n<li>B\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n<\/ul>\n<h3>149. Marketing b\u1ec1n v\u1eefng<\/h3>\n<p>Sustainable Marketing h\u01b0\u1edbng t\u1edbi t\u1ea1o gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i \u0111\u1ed3ng th\u1eddi c\u00e2n nh\u1eafc:<\/p>\n<ul>\n<li>Kinh t\u1ebf.<\/li>\n<li>X\u00e3 h\u1ed9i.<\/li>\n<li>M\u00f4i tr\u01b0\u1eddng.<\/li>\n<\/ul>\n<h3>150. Ki\u1ec3m so\u00e1t ho\u1ea1t \u0111\u1ed9ng marketing<\/h3>\n<p>C\u00f3 th\u1ec3 bao g\u1ed3m:<\/p>\n<ul>\n<li>\u0110\u1eb7t m\u1ee5c ti\u00eau.<\/li>\n<li>X\u00e2y KPI.<\/li>\n<li>\u0110o k\u1ebft qu\u1ea3.<\/li>\n<li>So s\u00e1nh k\u1ebf ho\u1ea1ch.<\/li>\n<li>Ph\u00e2n t\u00edch sai l\u1ec7ch.<\/li>\n<li>\u0110i\u1ec1u ch\u1ec9nh.<\/li>\n<\/ul>\n<h3>151. K\u1ef9 n\u0103ng l\u00e0m b\u00e0i tr\u1eafc nghi\u1ec7m Qu\u1ea3n tr\u1ecb marketing<\/h3>\n<p>Khi l\u00e0m b\u00e0i:<\/p>\n<ul>\n<li>Ph\u00e2n bi\u1ec7t nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 c\u1ea7u.<\/li>\n<li>Ph\u00e2n bi\u1ec7t \u0111\u1ecbnh h\u01b0\u1edbng s\u1ea3n xu\u1ea5t, s\u1ea3n ph\u1ea9m, b\u00e1n h\u00e0ng v\u00e0 marketing.<\/li>\n<li>N\u1eafm c\u00e1c b\u01b0\u1edbc nghi\u00ean c\u1ee9u marketing.<\/li>\n<li>Ph\u00e2n bi\u1ec7t d\u1eef li\u1ec7u s\u01a1 c\u1ea5p v\u00e0 th\u1ee9 c\u1ea5p.<\/li>\n<li>N\u1eafm qu\u00e1 tr\u00ecnh quy\u1ebft \u0111\u1ecbnh mua.<\/li>\n<li>Ph\u00e2n bi\u1ec7t Segmentation, Targeting v\u00e0 Positioning.<\/li>\n<li>N\u1eafm 4P v\u00e0 7P.<\/li>\n<li>Ph\u00e2n bi\u1ec7t Product Line v\u00e0 Product Mix.<\/li>\n<li>N\u1eafm chu k\u1ef3 s\u1ed1ng s\u1ea3n ph\u1ea9m.<\/li>\n<li>Ph\u00e2n bi\u1ec7t \u0111\u1ecbnh gi\u00e1 theo chi ph\u00ed, gi\u00e1 tr\u1ecb v\u00e0 c\u1ea1nh tranh.<\/li>\n<li>Ph\u00e2n bi\u1ec7t c\u00e1c d\u1ea1ng k\u00eanh ph\u00e2n ph\u1ed1i.<\/li>\n<li>Nh\u1eadn di\u1ec7n \u0111\u00fang c\u00e1c c\u00f4ng c\u1ee5 IMC.<\/li>\n<li>N\u1eafm c\u00e1c ch\u1ec9 s\u1ed1 marketing s\u1ed1 c\u01a1 b\u1ea3n.<\/li>\n<li>T\u1ef1 tr\u1ea3 l\u1eddi tr\u01b0\u1edbc khi \u0111\u1ed1i chi\u1ebfu \u0111\u00e1p \u00e1n.<\/li>\n<\/ul>\n<h2>C\u00e1ch \u00f4n Qu\u1ea3n tr\u1ecb marketing VNU hi\u1ec7u qu\u1ea3<\/h2>\n<h3>B\u01b0\u1edbc 1: H\u1ecdc theo qu\u00e1 tr\u00ecnh marketing<\/h3>\n<p>C\u00f3 th\u1ec3 ghi nh\u1edb:<\/p>\n<ol>\n<li>Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/li>\n<li>Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng.<\/li>\n<li>Ph\u00e2n kh\u00fac.<\/li>\n<li>L\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.<\/li>\n<li>\u0110\u1ecbnh v\u1ecb.<\/li>\n<li>X\u00e2y d\u1ef1ng Marketing Mix.<\/li>\n<li>Th\u1ef1c hi\u1ec7n.<\/li>\n<li>Ki\u1ec3m so\u00e1t.<\/li>\n<\/ol>\n<h3>B\u01b0\u1edbc 2: H\u1ecdc STP th\u1eadt ch\u1eafc<\/h3>\n<p>C\u1ea7n ph\u00e2n bi\u1ec7t:<\/p>\n<ul>\n<li>Segmentation: chia th\u1ecb tr\u01b0\u1eddng.<\/li>\n<li>Targeting: ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.<\/li>\n<li>Positioning: x\u00e2y d\u1ef1ng v\u1ecb tr\u00ed th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<h3>B\u01b0\u1edbc 3: H\u1ecdc h\u00e0nh vi kh\u00e1ch h\u00e0ng theo n\u0103m b\u01b0\u1edbc<\/h3>\n<p>Ghi nh\u1edb:<\/p>\n<ol>\n<li>Nh\u1eadn bi\u1ebft nhu c\u1ea7u.<\/li>\n<li>T\u00ecm ki\u1ebfm th\u00f4ng tin.<\/li>\n<li>\u0110\u00e1nh gi\u00e1 l\u1ef1a ch\u1ecdn.<\/li>\n<li>Quy\u1ebft \u0111\u1ecbnh mua.<\/li>\n<li>H\u00e0nh vi sau mua.<\/li>\n<\/ol>\n<h3>B\u01b0\u1edbc 4: H\u1ecdc Product theo v\u00f2ng \u0111\u1eddi<\/h3>\n<p>C\u00f3 th\u1ec3 g\u1eafn chi\u1ebfn l\u01b0\u1ee3c v\u1edbi:<\/p>\n<ul>\n<li>Introduction.<\/li>\n<li>Growth.<\/li>\n<li>Maturity.<\/li>\n<li>Decline.<\/li>\n<\/ul>\n<h3>B\u01b0\u1edbc 5: H\u1ecdc Price b\u1eb1ng ba c\u00e1ch ti\u1ebfp c\u1eadn<\/h3>\n<p>Ph\u00e2n bi\u1ec7t:<\/p>\n<ul>\n<li>Cost-Based Pricing.<\/li>\n<li>Value-Based Pricing.<\/li>\n<li>Competition-Based Pricing.<\/li>\n<\/ul>\n<h3>B\u01b0\u1edbc 6: H\u1ecdc Place theo d\u00f2ng s\u1ea3n ph\u1ea9m t\u1edbi kh\u00e1ch h\u00e0ng<\/h3>\n<p>C\u1ea7n x\u00e1c \u0111\u1ecbnh:<\/p>\n<ul>\n<li>Nh\u00e0 s\u1ea3n xu\u1ea5t.<\/li>\n<li>Trung gian.<\/li>\n<li>Nh\u00e0 b\u00e1n l\u1ebb.<\/li>\n<li>Kh\u00e1ch h\u00e0ng.<\/li>\n<li>C\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn.<\/li>\n<\/ul>\n<h3>B\u01b0\u1edbc 7: H\u1ecdc Promotion theo IMC<\/h3>\n<p>C\u00f3 th\u1ec3 chia:<\/p>\n<ul>\n<li>Advertising.<\/li>\n<li>Sales Promotion.<\/li>\n<li>PR.<\/li>\n<li>Personal Selling.<\/li>\n<li>Direct Marketing.<\/li>\n<li>Digital Marketing.<\/li>\n<\/ul>\n<h3>B\u01b0\u1edbc 8: H\u1ecdc digital marketing b\u1eb1ng h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/h3>\n<p>C\u00f3 th\u1ec3 theo d\u00f5i:<\/p>\n<ul>\n<li>Awareness.<\/li>\n<li>Consideration.<\/li>\n<li>Conversion.<\/li>\n<li>Retention.<\/li>\n<li>Advocacy.<\/li>\n<\/ul>\n<h3>B\u01b0\u1edbc 9: T\u1ef1 tr\u1ea3 l\u1eddi tr\u01b0\u1edbc khi xem \u0111\u00e1p \u00e1n<\/h3>\n<p>V\u1edbi m\u1ed7i c\u00e2u:<\/p>\n<ol>\n<li>X\u00e1c \u0111\u1ecbnh ch\u1ee7 \u0111\u1ec1.<\/li>\n<li>X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng ho\u1eb7c th\u1ecb tr\u01b0\u1eddng.<\/li>\n<li>X\u00e1c \u0111\u1ecbnh c\u00f4ng c\u1ee5 marketing.<\/li>\n<li>Lo\u1ea1i ph\u01b0\u01a1ng \u00e1n sai r\u00f5 r\u00e0ng.<\/li>\n<li>T\u1ef1 ch\u1ecdn \u0111\u00e1p \u00e1n.<\/li>\n<li>Sau \u0111\u00f3 m\u1edbi \u0111\u1ed1i chi\u1ebfu.<\/li>\n<\/ol>\n<h3>B\u01b0\u1edbc 10: K\u1ebft h\u1ee3p t\u00e0i li\u1ec7u ch\u00ednh th\u1ee9c<\/h3>\n<p>T\u00e0i li\u1ec7u tr\u1eafc nghi\u1ec7m n\u00ean \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng c\u00f9ng:<\/p>\n<ul>\n<li>Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb marketing.<\/li>\n<li>Slide b\u00e0i gi\u1ea3ng.<\/li>\n<li>\u0110\u1ec1 c\u01b0\u01a1ng h\u1ecdc ph\u1ea7n.<\/li>\n<li>B\u00e0i t\u1eadp t\u00ecnh hu\u1ed1ng marketing.<\/li>\n<li>T\u00e0i li\u1ec7u nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng.<\/li>\n<li>T\u00e0i li\u1ec7u v\u1ec1 h\u00e0nh vi kh\u00e1ch h\u00e0ng.<\/li>\n<li>T\u00e0i li\u1ec7u digital marketing.<\/li>\n<li>T\u00e0i li\u1ec7u do gi\u1ea3ng vi\u00ean cung c\u1ea5p.<\/li>\n<\/ul>\n<p>T\u00e0i li\u1ec7u \u0111\u00e1p \u00e1n h\u1ed7 tr\u1ee3 luy\u1ec7n t\u1eadp v\u00e0 tra c\u1ee9u, kh\u00f4ng thay th\u1ebf ngu\u1ed3n h\u1ecdc t\u1eadp ch\u00ednh th\u1ee9c.<\/p>\n<h2>Xem tr\u01b0\u1edbc t\u00e0i li\u1ec7u Qu\u1ea3n tr\u1ecb marketing VNU<\/h2>\n<p>Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 xem tr\u01b0\u1edbc kho\u1ea3ng 20\u201330% n\u1ed9i dung c\u1ee7a t\u00e0i li\u1ec7u 151 trang tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh t\u1ea3i b\u1ea3n \u0111\u1ea7y \u0111\u1ee7.<\/p>\n<p>Ph\u1ea7n xem tr\u01b0\u1edbc gi\u00fap ki\u1ec3m tra:<\/p>\n<ul>\n<li>C\u1ea5u tr\u00fac t\u00e0i li\u1ec7u.<\/li>\n<li>D\u1ea1ng c\u00e2u h\u1ecfi.<\/li>\n<li>C\u00e1ch tr\u00ecnh b\u00e0y.<\/li>\n<li>C\u00e1ch b\u1ed1 tr\u00ed \u0111\u00e1p \u00e1n.<\/li>\n<li>M\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u h\u1ecdc t\u1eadp.<\/li>\n<li>M\u1ed9t ph\u1ea7n n\u1ed9i dung th\u1ef1c t\u1ebf c\u1ee7a t\u00e0i li\u1ec7u.<\/li>\n<\/ul>\n<p>File preview \u0111\u01b0\u1ee3c tool t\u1ef1 x\u00e1c \u0111\u1ecbnh:<\/p>\n<p>quan-tri-marketing-VNU-preview.docx<\/p>\n<h2>T\u1ea3i \u0111\u00e1p \u00e1n tr\u1eafc nghi\u1ec7m Qu\u1ea3n tr\u1ecb marketing VNU<\/h2>\n<p>Quy tr\u00ecnh nh\u1eadn t\u00e0i li\u1ec7u:<\/p>\n<ol>\n<li>Xem tr\u01b0\u1edbc kho\u1ea3ng 20\u201330% n\u1ed9i dung.<\/li>\n<li>Ki\u1ec3m tra t\u00e0i li\u1ec7u c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u.<\/li>\n<li>Ch\u1ecdn t\u1ea3i t\u00e0i li\u1ec7u.<\/li>\n<li>Thanh to\u00e1n qua VNPAY.<\/li>\n<li>H\u1ec7 th\u1ed1ng x\u00e1c nh\u1eadn giao d\u1ecbch th\u00e0nh c\u00f4ng.<\/li>\n<li>Nh\u1eadn quy\u1ec1n t\u1ea3i file DOCX \u0111\u1ea7y \u0111\u1ee7 151 trang.<\/li>\n<\/ol>\n<p>\ud83d\udce5 Sau khi thanh to\u00e1n th\u00e0nh c\u00f4ng, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u1ea3i t\u00e0i li\u1ec7u \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 m\u00e1y \u0111\u1ec3 s\u1eed d\u1ee5ng trong qu\u00e1 tr\u00ecnh h\u1ecdc t\u1eadp.<\/p>\n<p><strong>\ud83d\udc49 NH\u1ea4N \u201cT\u1ea2I XU\u1ed0NG NGAY\u201d \u0110\u1ec2 NH\u1eacN FILE \u0110\u1ea6Y \u0110\u1ee6.<\/strong><\/p>\n<h2>L\u1ee3i \u00edch khi s\u1eed d\u1ee5ng t\u00e0i li\u1ec7u Qu\u1ea3n tr\u1ecb marketing VNU<\/h2>\n<p>\u2705 File DOCX 151 trang thu\u1eadn ti\u1ec7n s\u1eed d\u1ee5ng.<\/p>\n<p>\u2705 Luy\u1ec7n t\u1eadp c\u00e2u h\u1ecfi tr\u1eafc nghi\u1ec7m.<\/p>\n<p>\u2705 Ki\u1ec3m tra v\u00e0 \u0111\u1ed1i chi\u1ebfu \u0111\u00e1p \u00e1n thu\u1eadn ti\u1ec7n.<\/p>\n<p>\u2705 H\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c Qu\u1ea3n tr\u1ecb marketing.<\/p>\n<p>\u2705 C\u1ee7ng c\u1ed1 c\u00e1c kh\u00e1i ni\u1ec7m marketing n\u1ec1n t\u1ea3ng.<\/p>\n<p>\u2705 \u00d4n t\u1eadp m\u00f4i tr\u01b0\u1eddng v\u00e0 nghi\u00ean c\u1ee9u marketing.<\/p>\n<p>\u2705 H\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c v\u1ec1 h\u00e0nh vi kh\u00e1ch h\u00e0ng.<\/p>\n<p>\u2705 C\u1ee7ng c\u1ed1 STP.<\/p>\n<p>\u2705 \u00d4n t\u1eadp Marketing Mix 4P v\u00e0 7P.<\/p>\n<p>\u2705 H\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c v\u1ec1 qu\u1ea3n tr\u1ecb s\u1ea3n ph\u1ea9m.<\/p>\n<p>\u2705 C\u1ee7ng c\u1ed1 chu k\u1ef3 s\u1ed1ng s\u1ea3n ph\u1ea9m.<\/p>\n<p>\u2705 \u00d4n t\u1eadp ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n<p>\u2705 H\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c v\u1ec1 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>\u2705 C\u1ee7ng c\u1ed1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1.<\/p>\n<p>\u2705 \u00d4n t\u1eadp qu\u1ea3n tr\u1ecb k\u00eanh ph\u00e2n ph\u1ed1i.<\/p>\n<p>\u2705 H\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c v\u1ec1 IMC.<\/p>\n<p>\u2705 C\u1ee7ng c\u1ed1 qu\u1ea3ng c\u00e1o, PR v\u00e0 khuy\u1ebfn m\u1ea1i.<\/p>\n<p>\u2705 \u00d4n t\u1eadp b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n v\u00e0 marketing tr\u1ef1c ti\u1ebfp.<\/p>\n<p>\u2705 H\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c v\u1ec1 digital marketing.<\/p>\n<p>\u2705 C\u1ee7ng c\u1ed1 CRM v\u00e0 marketing d\u1ecbch v\u1ee5.<\/p>\n<p>\u2705 \u00d4n t\u1eadp KPI v\u00e0 ki\u1ec3m so\u00e1t marketing.<\/p>\n<p>\u2705 R\u00e8n k\u1ef9 n\u0103ng ph\u00e2n t\u00edch t\u00ecnh hu\u1ed1ng marketing.<\/p>\n<p>\u2705 Ti\u1ebft ki\u1ec7m th\u1eddi gian t\u1ef1 t\u1ed5ng h\u1ee3p t\u00e0i li\u1ec7u.<\/p>\n<p>\u2705 H\u1ed7 tr\u1ee3 \u00f4n t\u1eadp, \u00f4n thi hi\u1ec7u qu\u1ea3.<\/p>\n<h2>T\u00e0i li\u1ec7u Qu\u1ea3n tr\u1ecb marketing VNU ph\u00f9 h\u1ee3p v\u1edbi ai?<\/h2>\n<p>T\u00e0i li\u1ec7u ph\u00f9 h\u1ee3p v\u1edbi:<\/p>\n<ul>\n<li>Sinh vi\u00ean \u0110\u1ea1i h\u1ecdc Qu\u1ed1c gia H\u00e0 N\u1ed9i.<\/li>\n<li>Sinh vi\u00ean \u0111ang h\u1ecdc m\u00f4n Qu\u1ea3n tr\u1ecb marketing.<\/li>\n<li>Sinh vi\u00ean ng\u00e0nh Marketing.<\/li>\n<li>Sinh vi\u00ean ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh.<\/li>\n<li>Sinh vi\u00ean ng\u00e0nh Kinh t\u1ebf.<\/li>\n<li>Sinh vi\u00ean ng\u00e0nh Kinh doanh qu\u1ed1c t\u1ebf.<\/li>\n<li>Sinh vi\u00ean ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i.<\/li>\n<li>Sinh vi\u00ean mu\u1ed1n c\u1ee7ng c\u1ed1 ki\u1ebfn th\u1ee9c qu\u1ea3n tr\u1ecb th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng.<\/li>\n<li>Sinh vi\u00ean c\u1ea7n luy\u1ec7n t\u1eadp c\u00e2u h\u1ecfi tr\u1eafc nghi\u1ec7m.<\/li>\n<li>Sinh vi\u00ean c\u1ea7n ki\u1ec3m tra v\u00e0 \u0111\u1ed1i chi\u1ebfu \u0111\u00e1p \u00e1n.<\/li>\n<li>Sinh vi\u00ean chu\u1ea9n b\u1ecb ki\u1ec3m tra gi\u1eefa k\u1ef3.<\/li>\n<li>Sinh vi\u00ean chu\u1ea9n b\u1ecb thi k\u1ebft th\u00fac h\u1ecdc ph\u1ea7n.<\/li>\n<li>Ng\u01b0\u1eddi h\u1ecdc c\u1ea7n t\u00e0i li\u1ec7u h\u1ed7 tr\u1ee3 \u00f4n t\u1eadp, \u00f4n thi hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n<h2>L\u01b0u \u00fd khi s\u1eed d\u1ee5ng t\u00e0i li\u1ec7u<\/h2>\n<p>T\u00e0i li\u1ec7u \u0111\u01b0\u1ee3c cung c\u1ea5p nh\u1eb1m h\u1ed7 tr\u1ee3 h\u1ecdc t\u1eadp, luy\u1ec7n t\u1eadp v\u00e0 \u00f4n thi.<\/p>\n<p>T\u00e0i li\u1ec7u \u0111\u00e1p \u00e1n tr\u1eafc nghi\u1ec7m kh\u00f4ng thay th\u1ebf gi\u00e1o tr\u00ecnh, b\u00e0i gi\u1ea3ng, \u0111\u1ec1 c\u01b0\u01a1ng h\u1ecdc ph\u1ea7n ho\u1eb7c c\u00e1c t\u00e0i li\u1ec7u ch\u00ednh th\u1ee9c c\u1ee7a c\u01a1 s\u1edf \u0111\u00e0o t\u1ea1o.<\/p>\n<p>Ng\u01b0\u1eddi h\u1ecdc n\u00ean t\u1ef1 l\u00e0m c\u00e2u h\u1ecfi tr\u01b0\u1edbc khi xem \u0111\u00e1p \u00e1n v\u00e0 \u0111\u1ed1i chi\u1ebfu nh\u1eefng n\u1ed9i dung ch\u01b0a ch\u1eafc ch\u1eafn v\u1edbi gi\u00e1o tr\u00ecnh, b\u00e0i gi\u1ea3ng v\u00e0 t\u00e0i li\u1ec7u do gi\u1ea3ng vi\u00ean cung c\u1ea5p.<\/p>\n<p>Kh\u00f4ng n\u00ean ch\u1ec9 h\u1ecdc thu\u1ed9c \u0111\u00e1p \u00e1n. C\u00e1c n\u1ed9i dung v\u1ec1 h\u00e0nh vi kh\u00e1ch h\u00e0ng, STP, Marketing Mix, \u0111\u1ecbnh gi\u00e1, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u, truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p v\u00e0 marketing s\u1ed1 c\u1ea7n \u0111\u01b0\u1ee3c hi\u1ec3u th\u00f4ng qua t\u00ecnh hu\u1ed1ng doanh nghi\u1ec7p v\u00e0 b\u00e0i t\u1eadp th\u1ef1c t\u1ebf.<\/p>\n<p>T\u00ean g\u1ecdi, m\u00f4 h\u00ecnh, c\u00e1ch ph\u00e2n lo\u1ea1i v\u00e0 ch\u1ec9 s\u1ed1 marketing c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y kh\u00e1c nhau t\u00f9y gi\u00e1o tr\u00ecnh ho\u1eb7c c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a h\u1ecdc ph\u1ea7n. V\u1edbi c\u00e2u h\u1ecfi ph\u1ee5 thu\u1ed9c v\u00e0o t\u00e1c gi\u1ea3, m\u00f4 h\u00ecnh, c\u00f4ng th\u1ee9c ho\u1eb7c \u0111\u1ecbnh ngh\u0129a c\u1ee5 th\u1ec3, c\u1ea7n \u01b0u ti\u00ean t\u00e0i li\u1ec7u ch\u00ednh th\u1ee9c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong h\u1ecdc ph\u1ea7n.<\/p>\n<p>C\u00e1c n\u1ec1n t\u1ea3ng digital marketing, thu\u1eadt to\u00e1n, ch\u1ec9 s\u1ed1 qu\u1ea3ng c\u00e1o, ch\u00ednh s\u00e1ch d\u1eef li\u1ec7u v\u00e0 c\u00f4ng c\u1ee5 marketing s\u1ed1 c\u00f3 th\u1ec3 thay \u0111\u1ed5i theo th\u1eddi gian. V\u1edbi c\u00e2u h\u1ecfi ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t n\u1ec1n t\u1ea3ng ho\u1eb7c quy \u0111\u1ecbnh c\u1ee5 th\u1ec3, c\u1ea7n \u0111\u1ed1i chi\u1ebfu t\u00e0i li\u1ec7u hi\u1ec7n h\u00e0nh.<\/p>\n<p>N\u1ed9i dung t\u1ed5ng quan trong b\u00e0i gi\u1edbi thi\u1ec7u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng theo ki\u1ebfn th\u1ee9c ph\u1ed5 bi\u1ebfn v\u1ec1 Qu\u1ea3n tr\u1ecb marketing, kh\u00f4ng \u0111\u01b0\u1ee3c coi l\u00e0 \u0111\u1ec1 c\u01b0\u01a1ng ch\u00ednh th\u1ee9c c\u1ee7a m\u1ed9t h\u1ecdc ph\u1ea7n c\u1ee5 th\u1ec3 t\u1ea1i \u0110\u1ea1i h\u1ecdc Qu\u1ed1c gia H\u00e0 N\u1ed9i v\u00e0 kh\u00f4ng ph\u1ea3i t\u01b0 v\u1ea5n kinh doanh, qu\u1ea3ng c\u00e1o ho\u1eb7c \u0111\u1ea7u t\u01b0.<\/p>\n<h2>K\u1ebft lu\u1eadn v\u1ec1 Qu\u1ea3n tr\u1ecb marketing VNU<\/h2>\n<p>Qu\u1ea3n tr\u1ecb marketing VNU \u2013 \u0110\u00e1p \u00e1n tr\u1eafc nghi\u1ec7m \u0110\u1ea1i h\u1ecdc Qu\u1ed1c gia H\u00e0 N\u1ed9i (File DOCX 151 trang) l\u00e0 t\u00e0i li\u1ec7u h\u1ed7 tr\u1ee3 sinh vi\u00ean luy\u1ec7n t\u1eadp c\u00e2u h\u1ecfi, ki\u1ec3m tra \u0111\u00e1p \u00e1n, h\u1ec7 th\u1ed1ng h\u00f3a ki\u1ebfn th\u1ee9c v\u00e0 h\u1ed7 tr\u1ee3 \u00f4n t\u1eadp, \u00f4n thi hi\u1ec7u qu\u1ea3.<\/p>\n<p>T\u00e0i li\u1ec7u ph\u00f9 h\u1ee3p \u0111\u1ec3 r\u00e0 so\u00e1t c\u00e1c nh\u00f3m ki\u1ebfn th\u1ee9c nh\u01b0 m\u00f4i tr\u01b0\u1eddng marketing, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, h\u00e0nh vi kh\u00e1ch h\u00e0ng, STP, Marketing Mix, qu\u1ea3n tr\u1ecb s\u1ea3n ph\u1ea9m, chu k\u1ef3 s\u1ed1ng s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ecbnh gi\u00e1, ph\u00e2n ph\u1ed1i, IMC, qu\u1ea3ng c\u00e1o, PR, b\u00e1n h\u00e0ng, digital marketing, CRM, marketing d\u1ecbch v\u1ee5 v\u00e0 ki\u1ec3m so\u00e1t marketing.<\/p>\n<p>Vi\u1ec7c k\u1ebft h\u1ee3p t\u00e0i li\u1ec7u tr\u1eafc nghi\u1ec7m v\u1edbi gi\u00e1o tr\u00ecnh, b\u00e0i gi\u1ea3ng, \u0111\u1ec1 c\u01b0\u01a1ng h\u1ecdc ph\u1ea7n v\u00e0 c\u00e1c t\u00ecnh hu\u1ed1ng marketing th\u1ef1c t\u1ebf gi\u00fap ng\u01b0\u1eddi h\u1ecdc hi\u1ec3u r\u00f5 h\u01a1n c\u00e1ch doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh, t\u1ea1o ra v\u00e0 cung c\u1ea5p gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng, h\u1ea1n ch\u1ebf vi\u1ec7c ch\u1ec9 ghi nh\u1edb \u0111\u00e1p \u00e1n m\u1ed9t c\u00e1ch m\u00e1y m\u00f3c.<\/p>\n<p>\ud83d\udc41 Xem tr\u01b0\u1edbc kho\u1ea3ng 20\u201330% n\u1ed9i dung.<\/p>\n<p>\ud83d\udcb3 Thanh to\u00e1n thu\u1eadn ti\u1ec7n qua VNPAY.<\/p>\n<p>\ud83d\udce5 Nh\u1eadn file DOCX \u0111\u1ea7y \u0111\u1ee7 151 trang sau khi thanh to\u00e1n th\u00e0nh c\u00f4ng.<\/p>"},"_links":{"self":[{"href":"https:\/\/docx247.com\/en\/wp-json\/wp\/v2\/product\/8683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/docx247.com\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/docx247.com\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/docx247.com\/en\/wp-json\/wp\/v2\/comments?post=8683"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/docx247.com\/en\/wp-json\/wp\/v2\/media\/8480"}],"wp:attachment":[{"href":"https:\/\/docx247.com\/en\/wp-json\/wp\/v2\/media?parent=8683"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/docx247.com\/en\/wp-json\/wp\/v2\/product_brand?post=8683"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/docx247.com\/en\/wp-json\/wp\/v2\/product_cat?post=8683"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/docx247.com\/en\/wp-json\/wp\/v2\/product_tag?post=8683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}